Prospecting
Prospecting: resources for founders and sales teams: targeting, account prioritisation and conversion, with Ember guides and comparisons.
Guides
Using AI for B2B Lead Generation Without Losing Quality
Small B2B teams can use AI for lead generation without losing message quality or pipeline control. This guide gives a method to structure decisions in 2026.
How a small B2B team tests outbound, inbound and partnerships
Build a B2B lead pipeline across outbound, inbound and partners. Compare account fit, useful conversations and effort before expanding a channel.
How to Qualify B2B Leads in 2026 for Larger Buying Teams?
How to qualify B2B leads in 2026 when buying committees are larger and buyers research alone before the first call: a practical guide.
How to Generate B2B Leads Without Marketing or SDRs?
Discover a structured method for B2B lead generation with no marketing function or dedicated SDR. Use Lead Intelligence to qualify and prioritize leads.
A Defensible B2B Lead Generation Process Without a Single Channel
A practical guide linked to Ember's current Lead Intelligence capability.
Realistic Weekly Outbound Workload for a B2B Rep in 2026
Practical guide to a realistic weekly outbound workload for a B2B sales rep who owns prospecting, follow-up and closing in 2026, for solo founders.
How to Build a 30-Day Outbound Cadence for Small B2B Sales?
Build a 30-day outbound cadence for your small B2B sales team without marketing or an SDR. Use Lead Intelligence to structure decisions, not generic tips.
Re-engaging a Stalled Outbound Sequence in 2026 Without Risk
Learn how to re-engage stalled outbound sequences without damaging your domain or contact relationships. Use Lead Intelligence to diagnose and act with clarity.
Which Lead Qualification Framework Works Best for Small B2B?
Discover which lead qualification framework fits your small B2B sales team and improves conversion rates. Evaluate BANT, CHAMP, MEDDIC, GPCTBA/C&I, and SPICED.
Lead Scoring for Small B2B Sales Teams Without a Marketing Team
Discover how to prioritize leads in 2026 with no scoring tool, marketing team, or CRM admin. Use a simple framework to identify high-value accounts fast.
How to Generate B2B Leads Without an SDR or Marketing Team?
A practical guide for small B2B sales teams to build a repeatable lead generation system in 2026 without marketing or a dedicated SDR.
How Small B2B Teams Measure Outbound in 2026 with Limited Metrics
Focus on opens, replies and meetings to gauge outbound success in a small team, and connect actions to outcomes with Lead Intelligence.
How to choose B2B intent signals when you have no analyst?
How a B2B sales team without an analyst chooses which intent signals to act on: a short method, its limits and the tools to consider.
How Solo B2B Founders Land Their First 10 Customers
A deep, practical guide to How do solo B2B founders actually get their first 10 customers without an existing list? for solo founders.
Realistic 30-Day B2B Outbound Pipeline for a Small Team, No Brand
Build a realistic 30-day B2B outbound pipeline without a brand or contact list. Identify the activities that actually produce meetings for a small team.
Lead Intelligence use cases for bootstrapped founders
A deep, practical guide to lead intelligence use cases for bootstrapped founders for early-stage founders.
Choosing a B2B Qualification Framework Without Marketing or CRM Admin
A deep, practical guide to How should a small B2B sales team choose between BANT, CHAMP, MEDDICC, ANUM, FAINT, GPCTBA/C&I and SPICED in 2026 without a marketing team or CRM admin? for sales teams.
BANT, CHAMP, MEDDIC, GPCTBA/C&I or SPICED: Which to Pick in 2026?
A practical guide to help a small B2B sales team choose between BANT, CHAMP, MEDDIC, GPCTBA/C&I and SPICED in 2026 without copying an enterprise playbook.
Turning a Competitor's Funding Round Into Qualified Pipeline
How to turn a competitor's funding announcement into qualified pipeline: check public changes, pick matching accounts, contact with a verified reason.
How to Generate B2B Leads in 2026 Without a Single Channel
A deep, practical guide to How should a B2B sales team generate leads in 2026 without relying on a single channel, outbound, inbound, or partnerships? for sales teams.
Most Promising French Startups: A Practical Guide for Founders
A practical guide to the most promising French startups, written for early-stage founders: how to read rankings and choose a next action.
B2B Lead Qualification Framework Without Marketing or Scoring Tools
Qualify B2B leads with a short checklist: customer fit, a verified signal, the buyer’s problem and a useful next action.
Generating B2B Leads Without Buying an Expensive Contact List
Generate B2B leads without buying an expensive contact list: diagnosis, method and action plan for founders and small sales teams.
Evidence to Check Before Choosing Lead Intelligence at Pre-Seed
A deep, practical guide to what evidence a pre-seed startup founder should check before choosing Lead Intelligence for early-stage founders.