Before spending months
State the decisive assumptions.
Clarify the problem, audience and promise so you know exactly what you need to learn.
In Ember : Second Brain
Test your idea with evidence, not intuition.
Ember turns the idea into testable assumptions, then organises the evidence and interviews you need to decide.
Free to start. Begin with what you already have.
Your testing notebook, piece by piece.
1 of 3 piece ready
This week
Measure the market and model.
Challenge the market size, competitors, possible revenue and funding needs.
In Ember : Fund Your Growth
After the interviews
Find people to interview.
Move from a theoretical profile to a relevant prospect list and validate the need in the field.
In Ember : Lead intelligence
3 of 3 pieces ready
Testing notebook : 3 of 3 pieces ready.
The difficult question
“Who would pay for this today, and how much?”
The notebook separates what people say from what they already do, already pay for or agree to test.
Interviews, verbatim notesMarket, paid alternatives
What is left for you: the interviews.