Ember guides
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Guides, comparisons and analyses for better prospecting, funding a project and building presentations that convince.
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Fund Your Growth
Business Plan, funding strategy, evidence and next priorities.
Second Brain
Shared context, connected decisions and next actions to move the project forward.
Creation
Substance, form and impact for building a presentation that convinces.
Lead Intelligence
Context, signals and human relationships for prioritising sales action.
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Latest publications
View allCofounder Departure: SeedLegals or Ember for Your Cap Table?
Clean dead equity from your cap table to protect founder control before raising capital. Learn how SeedLegals and Ember align legal records with funding strategy.
Apollo for European Prospecting: What Does GDPR Ask of a Founder?
You prospect European professionals with Apollo. What Apollo says about its data, what the CNIL expects of you, and how Lead Intelligence handles objections.
Protecting Founder Equity in a Shotgun Buy-Sell Clause
Protect your startup equity from predatory buyout tactics in a shotgun clause. Discover essential safeguards like valuation floors and flexible payment terms.
Raising in the US: Gamma or Creation for Your Deck?
A deck for US investors: document language, Sequoia's structure, export and sending. What Gamma and Creation document on each point.
Measuring AI Sales ROI: HubSpot Sales Hub vs Ember
Evaluate AI sales ROI through eliminated administrative friction and improved pipeline conversion. Compare HubSpot Sales Hub and Ember Lead Intelligence.
Lemlist or Ember: Who Protects Your Sending Reputation?
Email domain, LinkedIn account: what Lemlist sets up for deliverability, what Ember controls by hand, and what Google and LinkedIn require of you.