Guides
Practical guides for funding, presenting and growing your business.
453 publications
Protecting Founder Equity in a Shotgun Buy-Sell Clause
Protect your startup equity from predatory buyout tactics in a shotgun clause. Discover essential safeguards like valuation floors and flexible payment terms.
How the 2025 QSBS Tax Rules Benefit Startup Founders?
New Section 1202 tax rules allow founders to exclude capital gains starting after a three-year holding period. Explore higher $15M caps and tiered exit options.
After the Superhuman Survey: How Should You Split Your Roadmap?
You have isolated your most demanding users. Here is how Superhuman split its roadmap between strengths and blockers, and how to rank projects afterwards.
Is B2B Cold Calling Legal in the US? Rules and Risks?
B2B cold calling is legal in the US, but reaching mobile lines with automated dialers triggers costly legal risks. Learn how to balance TSR and TCPA rules safely.
Instantly vs Ember Lead Intelligence for Outbound Sales
Compare Instantly and Ember Lead Intelligence to pick between large email volume and signal driven timing. Discover which outbound model fits your sales funnel.
How to Apply the YC 5-to-7 Idea Rule to Your Pitch Deck?
Apply YC's five-to-seven idea rule to reduce pitch deck overload. Focus on the ideas investors remember and build clear slides with useful visual filters.
PowerPoint Speaker Coach vs B2B Narrative Persuasion
Learn why pitch success requires testing your commercial thesis before refining spoken delivery mechanics. Discover a two-stage B2B sales rehearsal routine.
SAS vs SARL: Choosing the Best Executive Status in France
Choose between a SAS and SARL to minimize executive social charges and protect your initial cash runway. Compare salary levies, zero-pay rules, and dividends.
How to Protect Your Business from Operational Illiquidity
Protect your business from cash flow collapse by identifying working capital friction before reserves run out. Learn how to stress test runway and stay default alive.
How to Deliver a Winning Two-Minute Demo Day Pitch?
Master the two-minute Demo Day pitch to intrigue investors and earn essential follow-up meetings. Use proven narrative pillars and strict timing rules.
Pennylane vs Agicap: Which Tool Protects Your Runway?
Choose Pennylane for unified accounting compliance or Agicap for complex multi-bank cash flow forecasting. Compare features and pricing to secure your runway.
How to Raise EU Retail Equity and Keep a Clean Cap Table?
Raise retail equity across the EU while protecting your cap table for future venture capital rounds. Explore ECSP rules and SPVs to avoid governance bottlenecks.
Guide to Bourse French Tech Emergence Deeptech Grants
Explore Bpifrance's Bourse French Tech Émergence for deeptech projects : eligibility, eligible expenses and a non-dilutive grant of up to 90,000 euros.
Cold Outreach vs Warm Selling: How to Balance Rep Time
Balance sales rep capacity between cold outreach and warm paths to grow pipeline while preventing seller burnout. Use verified benchmarks to guide rep activity.
How to Price an Early-Stage Round Using VC Benchmarks?
Learn how to decode aggregate venture data to set a defensible valuation and round size. Separate mega-round distortions from early-stage fundraising realities.
Slidebean or Ember Création: Which Fits Your Pitch Deck?
Find whether Slidebean or Ember Création fits your pitch deck timeline and diligence needs. Compare rapid URL scraping with verified business evidence modeling.
Mastering Sales Navigator InMail Credits and Data Limits
Understand Sales Navigator InMail credits, rollover and native data export limits before planning outreach, and check which actions remain compliant now.
Build a Strong Pitch Deck Using Techstars and YC Rules
Draft your pitch narrative before making slides. Apply Techstars and Y Combinator principles to clarify your argument and help investors remember its core.
How to Fix Sales Forecasts with Objective Pipeline Data?
Build accurate sales forecasts by replacing rep optimism with buyer verified inspection. Discover how objective gates and multithreading protect pipeline.
Combining CIR and JEI to Maximize French R&D Incentives
Combine CIR and JEI status to lower payroll charges and recoup eligible French R&D expenses. Explore core rules, spending ratios, and social exemption limits.