Frequently Asked Questions

Questions about Ember?

Explore the details.

01

What features are available in the Ember app?

Ember includes a strategic cockpit (dashboard) and modules: business plan (Why, ICP / ideal customer profile, Market, Competitors, Interviews), Pitch Deck, Lead Generation (lead gen / outreach) and Brand In Motion.

02

Which modules make up the business plan in Ember?

The business plan journey covers: Why, ICP, Market, Competitors and Interviews. Promise, Offer, Acquisition and Finance modules are rolling out depending on your plan.

03

Can Ember help with a pitch deck?

Yes: Ember helps structure the narrative (problem, solution, market, traction, model, team). The interactive Pitch Deck assistant is available and can generate a complete deck with 5 different VC frameworks.

04

Does Ember cover lead generation?

Yes: the Lead Generation (lead gen / outreach) module helps prioritize channels, actions and cadence. Some automations may be rolling out.

05

What is Brand In Motion?

Brand In Motion helps produce and repurpose consistent brand content to support acquisition and conversion.

06

What is Ember Coach?

Ember Coach is a strategic copilot that uses a ReAct architecture to analyze your data, search the web, and provide contextual recommendations. It adapts to each module in your journey.

07

Is there a partner marketplace?

Ember can surface partner, funder and prospect opportunities based on your context. The most advanced workflows are handled through Pro, Max or with the sales team.

08

How does Ember's interconnected system work?

Ember's 5 systems (Business Plan, Coach, Pitch Deck, Lead Intelligence, Brand in Motion) share the same context. Each module enriches the next: your ICP feeds the pitch, your market strategy guides prospecting.

09

How should I choose between Free, Pro, Max and Team?

Free lets you test Ember with 500 credits per month. Pro fits founders who want to structure growth with 8,000 to 20,000 credits. Max adds more volume for advanced analyses. Team starts at 3 seats and goes through the sales team.

10

Is Ember free?

Yes. The Free plan lets you get started without paying. Pro, Max and Team add more AI credits and more intensive use cases.

11

What are AI credits used for?

AI credits are used by Ember agents to generate a business plan, launch a prospecting mission, produce a pitch deck, run a coherence review, talk with the Coach or create deliverables.

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