Guides
Practical guides for funding, presenting and growing your business.
46 publications
Lead Intelligence Use Cases for Early-Stage Founders
Discover how Lead Intelligence helps early-stage founders find first clients. Turn evidence into a structured decision that drives measurable action and growth.
Find individual investors with Lead Intelligence
Before looking for angel investors, define your stage, sector and funding need.
Fund Your Growth Use Cases for Account Executives
Use cases of Fund Your Growth for Account Executives in growth financing. A guide for B2B sales teams to structure their decisions and next steps.
Use Lead Intelligence to research suitable investors
A founder can start from a funding file to research people whose investment thesis fits the company.
Lead Intelligence use cases for a founder seeking visibility
Discover how early-stage founders leverage lead intelligence to gain deep market visibility. This practical guide covers key use cases to engage prospects.
What Lead Intelligence can do in automated prospecting
Lead Intelligence can research and prioritise contacts and prepare a next action.
Finance ta croissance Use Cases for Accounting Firm Owners
Use Lead Intelligence to capture qualified leads and structure your firm's growth. A decision framework for managing partners seeking actionable results.
Lead Intelligence for an independent founder
An independent founder can use Lead Intelligence to find accounts that fit the offer and understand why they deserve research.
Lead Intelligence Use Cases for B2B SME Leaders: A Decision
Discover how Lead Intelligence helps B2B SME leaders structure decisions, not just collect data. Turn insights into measurable sales actions and growth.
Use cases of Fund Your Growth for agency leaders
Discover how to finance your business growth effectively with Ember. Our practical guide covers key funding use cases for ambitious agency and SME leaders.
Lead Intelligence Use Cases for Consulting Firm Directors
How a consulting firm director can prioritise prospects with Lead Intelligence, using context and signals rather than sheer outreach volume.
Lead Intelligence Use Cases for Sales Directors: A Decision Guide
Sales directors use Lead Intelligence to structure decisions, not just collect data. This guide turns raw insights into actionable sales outcomes.
Growth Use Cases for Sales Directors via Fund Your Growth
Sales Directors use Fund Your Growth to align commercial goals with funding strategy. This guide turns growth into a structured action plan with clear metrics.
Lead Intelligence Use Cases for Account Executives
How an Account Executive prioritizes accounts with Lead Intelligence: context, mission, LinkedIn or import, next action and limits.
Lead Intelligence for an accounting firm
An accounting firm can use Lead Intelligence to find companies whose situation warrants sales research.
Fund Your Growth Use Cases for Founders Seeking Visibility
How a founder links visibility and funding with Fund Your Growth: Business Plan, Data Room, then Lead Intelligence to frame outreach.
Fund Your Growth Use Cases for a Solo Entrepreneur
Structure a solo founder’s customer, offer and finance assumptions with Fund Your Growth before choosing a funding path.
Lead Intelligence for a services agency
An agency can use Lead Intelligence to find companies whose context fits its offer.
Lead Intelligence Use Cases for SME CEOs: A Structured Guide
Lead Intelligence for SME leaders: contacts prioritized with no minimum threshold, reused context, a clear next action, and cases where it does not fit.
How SME CEOs Use Fund Your Growth to Structure Financing
SME CEOs use Fund Your Growth to structure financing decisions. This guide shows how to assess outcomes and take action with clarity and evidence.