At the start
Define a usable audience.
Turn your ideal customer into concrete criteria, then identify the accounts and signals worth your attention.
In Ember : Lead intelligence
Move from a target audience to your first conversations.
Ember turns your ideal customer into concrete criteria, connects each prospect to your context and prepares the first exchange.
Free to start. Begin with what you already have.
Your first-conversation plan, piece by piece.
1 of 3 piece ready
Before the first message
Connect every prospect to your context.
Keep your offer, evidence and learning close so your outreach does not become generic.
In Ember : Second Brain
Before the first call
Prepare material for the first exchange.
Produce a message, summary or short document suited to the decision you want to obtain.
In Ember : Creation
3 of 3 pieces ready
First-conversation plan : 3 of 3 pieces ready.
The difficult question
“Why you, and why now?”
The answer connects the signal observed at the prospect, the evidence closest to their context and the proposed next step.
Prospect file, recent signalsOffer, customer evidence
What is left for you: the calls.