Prospecting
Prospecting: resources for founders and sales teams: targeting, account prioritisation and conversion, with Ember guides and comparisons.
Guides
Find individual investors with Lead Intelligence
Before looking for angel investors, define your stage, sector and funding need.
Use Lead Intelligence to research suitable investors
A founder can start from a funding file to research people whose investment thesis fits the company.
Lead Intelligence use cases for a founder seeking visibility
Discover how early-stage founders leverage lead intelligence to gain deep market visibility. This practical guide covers key use cases to engage prospects.
What Lead Intelligence can do in automated prospecting
Lead Intelligence can research and prioritise contacts and prepare a next action.
Lead Intelligence for an independent founder
An independent founder can use Lead Intelligence to find accounts that fit the offer and understand why they deserve research.
Lead Intelligence Use Cases for B2B SME Leaders: A Decision
Discover how Lead Intelligence helps B2B SME leaders structure decisions, not just collect data. Turn insights into measurable sales actions and growth.
Lead Intelligence Use Cases for Consulting Firm Directors
How a consulting firm director can prioritise prospects with Lead Intelligence, using context and signals rather than sheer outreach volume.
Lead Intelligence Use Cases for Sales Directors: A Decision Guide
Sales directors use Lead Intelligence to structure decisions, not just collect data. This guide turns raw insights into actionable sales outcomes.
Lead Intelligence Use Cases for Account Executives
How an Account Executive prioritizes accounts with Lead Intelligence: context, mission, LinkedIn or import, next action and limits.
Lead Intelligence for an accounting firm
An accounting firm can use Lead Intelligence to find companies whose situation warrants sales research.
Lead Intelligence for a services agency
An agency can use Lead Intelligence to find companies whose context fits its offer.
Lead Intelligence Use Cases for SME CEOs: A Structured Guide
Lead Intelligence for SME leaders: contacts prioritized with no minimum threshold, reused context, a clear next action, and cases where it does not fit.
Lead Intelligence Use Cases for Scale-Up CEOs: A Decision Guide
Learn how scale-up CEOs use Lead Intelligence to structure decisions, not just collect data. A guide with a diagnostic and an action plan.
Lead Intelligence Use Cases for Modern Startup CEOs
Discover practical Lead Intelligence use cases for startup and SME leaders: decide who to contact, why now and with which angle.
How Lead Intelligence Helps Account Executives Prioritize?
Lead Intelligence answers who to contact, why now, and what message to use. Turn sales noise into clear, measurable actions that drive results. Start here.
How to Build a Sales Pipeline That Survives a Down Funding?
Build a sales pipeline that survives a down funding cycle with Lead Intelligence. Use a diagnostic method and action plan to close deals despite tight budgets.
What Does the Perfect B2B Sales Pitch Actually Look Like?
What the perfect B2B sales pitch looks like, and what a 500-buyer study got wrong about it. A structured guide for sales teams, based on verified observations.
What B2B SME Leaders Should Prioritize in 2026 Strategy?
Should a B2B SME leader prioritize context-driven strategy or operational volume in 2026? A diagnostic to choose your path based on evidence.
Qualify a B2B prospect without a score
Ask about the problem, its importance, who decides and timing.
How to Build a B2B Prospect List from Scratch for Founders?
Learn how to build a B2B prospect list from scratch without buying expensive databases. This guide helps early-stage founders validate market fit first.
What Should a French SME Leader Prioritize in 2026 When Cash Is Tight?
Cash, credit, late payment: what a French SME leader should prioritize in 2026, with official figures from the Banque de France and Bpifrance.
Build a B2B Lead Scoring Model with Under 50 Closed Deals
Build a B2B lead score with fewer than 50 closed deals: separate fit from engagement, handle strong actions separately, and review each rule.
How to Build a B2B Sales Pitch from a Real Customer Story
How to build a B2B pitch around a real customer story: the obstacle, a structured narrative, verified facts and limits, with no promise of results.
What Should B2B SME Leaders Prioritize in 2026?
What B2B SME leaders should prioritize in 2026: strategy, cash, repeatable sales and a short list, based on three sources and a simple four-step method.