Topics
Practical guides, comparisons and tools for founders and sales teams: prospecting, presentations and pitches, funding and fundraising, plus organisation and documents.
How to build a B2B prospect list with zero customers and no brand
A practical guide for solo founders on building a realistic B2B prospect list with zero customers and no brand.
Signals that reveal which prospect deserves contact next
The need should guide the choice. This guide frames B2B prospecting with verifiable facts, clear limits and a concrete next step for your team. Decide today.
Why B2B founders keep prioritising the wrong prospects
The need should guide the choice. This guide frames B2B prospecting with verifiable facts, clear limits and a concrete next step for your team. Decide today.
B2B prospecting list: target a job title, not a company size
A deep, practical guide to How do you build a B2B prospecting list when your ICP is a job title, not a company size? for solo founders.
Founder-Led Sales: Who to Contact, Why Now, and With What Message?
A deep, practical guide to how a B2B founder in the founder-led sales phase can decide who to contact, why now, and with what message for sales teams.
Lead Intelligence: Who to Contact, Why Now, and With What Message
How Lead Intelligence helps a B2B founder in founder-led sales know who to contact, why now, and with what message.
Useful data for prioritising prospects in founder-led sales
The need should guide the choice. This guide frames B2B prospecting with verifiable facts, clear limits and a concrete next step for your team.
How to Qualify a B2B Lead in 2026 Without a Marketing Team or CRM
A deep, practical guide to How do you qualify a B2B lead in 2026 without a marketing team or CRM? for sales teams.
Build a B2B Prospect List From Scratch With No Customers or Brand
A practical guide to building a B2B prospect list from scratch when you have zero customers and no brand recognition.
A 30-Day B2B Outbound Pipeline for a Small Team With No List
Plan a 30-day B2B outreach test from a standing start: research buyers, verify contact rights, start conversations and review evidence each week.
Average startup salary: a practical guide
A deep, practical guide to average startup salaries for early-stage founders.
Who funds startups? A practical guide
A deep, practical guide to who funds startups, for early-stage founders.
Apollo Pricing 2026: Plans, Credits, Hidden Costs and Alternatives
Compare Apollo with Ember's current Lead Intelligence capability.
The 4 Pillars of an Effective Business Strategy: A Practical Guide
A deep, practical guide to the 4 pillars of an effective business strategy for sales teams.
What is the profitability of investing in a startup? A practical guide
What investors expect when judging a startup's profitability, and how to build a file backed by evidence.
What Are Lead Intelligence Use Cases for Founder-Led B2B Sales?
A deep, practical guide to the use cases of Lead Intelligence for a B2B Founder in the founder-led sales phase for sales teams.
Why do startups fail? Check demand and resources before scaling
Startups do not all fail for the same reason: demand, offer, funding or team. How to check the most fragile assumption in your project.
How to get your first 100 customers?
A practical guide to getting your first 100 customers, written for early-stage founders.
Why am I not attracting clients? A practical guide
A deep, practical guide to Why am I not attracting clients? for early-stage founders.
The Ember Brief #14: how to get your first 100 customers
How a founder wins their first 100 customers: targeted conversations, intent signals and prioritization with Lead Intelligence.
Why Small Businesses Fail: A Practical Guide for Founders
Examine cash flow, demand and prospecting signals before changing your startup strategy. A practical diagnosis for early-stage founders.
Which country has the most start-ups? A practical guide
A deep, practical guide to which country has the most start-ups for early-stage founders.
What is the startup success rate? A practical decision guide
About 90% of startups fail according to a Founders Forum Group guide: how to read that figure and focus your limited commercial energy.
Which Country Should a French Startup Target?
No official ranking of countries by number of startups exists. What Eurostat and the Banque de France measure, and how to choose a first country.