Sales: Guides
Sales guides by Ember: practical resources for founders and sales teams, built to help you take action.
How to build a B2B prospect list with zero customers and no brand
A practical guide for solo founders on building a realistic B2B prospect list with zero customers and no brand.
B2B prospecting list: target a job title, not a company size
A deep, practical guide to How do you build a B2B prospecting list when your ICP is a job title, not a company size? for solo founders.
How to Qualify a B2B Lead in 2026 Without a Marketing Team or CRM
A deep, practical guide to How do you qualify a B2B lead in 2026 without a marketing team or CRM? for sales teams.
Build a B2B Prospect List From Scratch With No Customers or Brand
A practical guide to building a B2B prospect list from scratch when you have zero customers and no brand recognition.
A 30-Day B2B Outbound Pipeline for a Small Team With No List
Plan a 30-day B2B outreach test from a standing start: research buyers, verify contact rights, start conversations and review evidence each week.
How to get your first 100 customers?
A practical guide to getting your first 100 customers, written for early-stage founders.
How to Find Clients Quickly as an Early-Stage Founder?
Discover how early-stage founders can find their first clients quickly by focusing on signal-based prioritization rather than high-volume cold outreach.
Building a Realistic B2B Prospect List With No Customers or Brand
Build a first B2B prospect list without customers or a brand: define a buyer problem, verify account signals and review contact rights.
Build a B2B Prospect List from Zero, Without Customers or a Brand
Build a B2B prospect list from zero. Define a target, find relevant contacts and validate the list through conversations before scaling outreach.
What Signals Actually Tell You a B2B Prospect Is Worth Contacting Now?
Stop guessing which leads to call. Learn how to spot real buying signals, prioritize your pipeline, and decide when to act, with or without extra tools.
Full-funnel B2B lead generation for a small team: a practical guide
A deep, practical guide to What does a full-funnel B2B lead generation strategy look like for a small team? for sales teams.
No brand or contact list: choose first B2B outreach targets
Start B2B outreach with a clear customer problem, a small verified account set and measured replies. Learn when contextual prioritisation can help.