Marketing: Overview
Marketing overview by Ember: practical resources for founders and sales teams, built to help you take action.
How to Apply the YC 5-to-7 Idea Rule to Your Pitch Deck?
Apply YC's five-to-seven idea rule to reduce pitch deck overload. Focus on the ideas investors remember and build clear slides with useful visual filters.
How Solo Founders Win B2B Outbound with Buying Signals?
Anchor your cold outreach to observable buying signals to start conversations without brand recognition or high volume. Learn how timing beats domain authority.
How to Build a Credible Sales ROI Slide for B2B Pitches
Present a finance committee with verifiable cash gains, full costs and a transparent payback calculation. Keep projected benefits distinct from proven savings.
How to Structure a 45-Minute Commercial Presentation?
Apply the 20-40-30-10 rule to structure a 30-to-45-minute sales presentation: context, solution, value and next steps that drive a decision.
What a Credible B2B Pitch Deck Looks Like for a 2026 Seed?
Build a credible B2B pitch deck for your sub-$2M seed by focusing on substance over design. This guide uses a diagnostic method to structure your narrative.
Key Signals Founders Must Watch Before Their Pitch Deck
Learn which warning signs mean your outreach strategy needs work before you pitch. Lead Intelligence helps you structure your narrative and targeting.
Solve Pitch Deck Outreach: Define Outcomes and Choose the Next Action
Learn to solve pitch deck outreach problems by defining outcomes and choosing next actions. This guide provides a diagnostic and action plan for founders.
How to Decide Who to Contact for Your Pitch Deck as a New?
How a founder preparing a pitch deck decides who to contact, why now and with which message, using Lead Intelligence.
How to Write a Cold Email That Gets a Reply from a Busy B2B Buyer?
Learn how to write a cold email that gets a reply from a busy B2B buyer: a short message built on a real signal, with a clear reason to reach out now.
Lead Intelligence for Structuring Your Pitch Deck Outreach
Lead Intelligence helps founders decide who to contact, why now, and with what message. Structure your pitch deck outreach for actionable results and growth.
How to present a pitch deck so people believe and act?
How a founder can present a pitch deck so investors understand, believe and act: build the narrative first, then the slides, and rehearse the delivery.
How Can B2B Sales Teams Build a Narrative That Earns Attention?
Sales teams can build a narrative that earns attention in 2026 by structuring decisions, not adding generic tips. Use Lead Intelligence to diagnose and act.
B2B Pitch Deck: Get an Investor to Decide in the Room, Not After
How to structure a B2B pitch deck for an investor: write the story first, keep five to seven ideas, open with three slides and end on an explicit ask.