Guides
All Ember guides for founders and sales teams across four topics: Prospecting, Presentations and pitches, Funding and fundraising and Organisation and documents.
What Happens When a Convertible Note Reaches Maturity?
Learn what happens when a convertible note matures and how to negotiate extensions to protect your cap table. Discover key outcomes and runway strategies.
Liquidation Preference and Waterfall: How Exit Payouts Work
A liquidation preference sets who gets paid first at exit. The distribution waterfall, participating clauses and the indifference point explained.
How to Read a Term Sheet Clause by Clause for SME Leaders?
Learn to read a term sheet clause by clause without a lawyer in the room. This guide gives SME leaders a clear, actionable method for confident analysis.
Legal Documents for a Major B2B Contract in France
Documents to prepare before a large B2B contract in France: terms of sale, payment, confidentiality, data. No 50,000 euro threshold in the official sources.
How to Build a Sales Pipeline That Survives a Down Funding?
Build a sales pipeline that survives a down funding cycle with Lead Intelligence. Use a diagnostic method and action plan to close deals despite tight budgets.
How to Manage Runway with 13-Week Cash Discipline for SMEs?
Plan your runway before it becomes urgent with the 13-week cash discipline. This guide for SME leaders delivers a structured approach to cash flow.
Choosing Between a SAFE and a Convertible Note for a B2B Seed Round
Choose the right instrument for your B2B seed round in 2026: SAFE or convertible note. This guide provides a clear framework for early-stage founders.
How to Build a 13-Week Cash Forecast for SME Leaders?
Learn to build a 13-week cash forecast that works in real SME operations. Turn uncertainty into a structured decision process with clear metrics and actionable.
Startup Funding Outside VC: The 2026 Guide for Founders
Not every startup fits the VC mould. This practical 2026 guide covers funding strategies for founders who need capital without giving up control of equity.
Cap Table Mistakes That Haunt Founders After a Seed Round
Avoid cap table mistakes that haunt founders three years post-seed. Structure equity and prevent costly errors at incorporation.
How to Keep a Cap Table Clean Between Fundraising Rounds?
Keep your cap table clean between funding rounds without a lawyer on retainer. A practical plan for scale-ups: records, audits and dilution scenarios.
B2B Funding Strategy Without an Investor Network
Which funding strategy fits a B2B founder who already has revenue but no investor network? A structured decision guide for early-stage founders.
How to Build a 12-Month Cash Forecast for Investor Scrutiny?
How to build a 12-month cash forecast that survives investor scrutiny. A structured method for SME leaders, presented as a decision to structure.
Build a Fundraising Data Room Investors Actually Open
Build a fundraising data room investors actually open. This guide helps early-stage founders organize documents, shorten diligence and close faster.
How should a founder read a term sheet before signing?
Learn how to analyze and negotiate your startup term sheet before signing the deal. This practical guide helps early stage founders protect their equity.
Turn founder expertise into a trustworthy pitch story
Turn your experience into a pitch story that builds trust: start from the problem you know, show your evidence and name what remains to be tested.
Stalled sales pipeline: read the finance signal first
A stalled sales pipeline is also a cash signal: check stage quality and dates, then turn each delay into a cash scenario and choose a reversible action.
Full-Funnel B2B Lead Generation Strategy for Small Sales HCP
Learn how a small sales team can build a full-funnel B2B lead generation strategy to hit quarterly targets. This guide by Ember Lead Intelligence provides a
Turning closed-lost reasons into a stronger next pitch
Turn closed-lost reasons into content that warms up your next pitch: sort the objections, answer them upstream and let the pitch carry less.
Outbound sequences for mid-market sales without prior ties
Approach mid-market accounts with no prior relationship: a narrow customer profile, a short four-touch sequence and reply tracking.
Qualifying a B2B prospect without a CRM or scoring tool
The need should guide the choice. This guide frames B2B prospecting with verifiable facts, clear limits and a concrete next step for your team.
Defining a B2B ICP Without Closed Deals: A Structured Approach
Build a B2B ICP from scratch using a diagnostic method and measurable next actions. This guide helps sales teams structure their approach effectively.
What B2B Sales Teams Should Measure Weekly Without a Funnel?
Discover what B2B sales teams should measure weekly without a marketing funnel. Focus on active outbound metrics and lead qualification quality for better sales
Essential financial documents for a Series A data room
Prepare a Series A financial data room: historical accounts, forecast, cap table and B2B traction evidence, with clear ownership and staged access.