Guides
All Ember guides for founders and sales teams across four topics: Prospecting, Presentations and pitches, Funding and fundraising and Organisation and documents.
Post-money SAFE: how much stays fixed until the Series A?
A post-money SAFE sells a known share at signing, yet the Series A still dilutes it: new money, option pool, pro rata. Worked example from the YC guide.
LinkedIn Scraping: What LinkedIn's Own Contracts Say
User Agreement, API terms and community policies: what LinkedIn prohibits when it comes to scraping, and the questions to ask any prospecting tool.
After the Superhuman Survey: How Should You Split Your Roadmap?
You have isolated your most demanding users. Here is how Superhuman split its roadmap between strengths and blockers, and how to rank projects afterwards.
How to Deliver a Winning Two-Minute Demo Day Pitch?
Master the two-minute Demo Day pitch to intrigue investors and earn essential follow-up meetings. Use proven narrative pillars and strict timing rules.
How to Build a Modular Pitch Deck for Buying Committees?
Give an enterprise buying committee a short core pitch and separate financial, technical and user appendices, opened when each buyer asks for detail.
How to Validate B2B Customer Demand Before Writing Code?
Validate customer demand before writing code to avoid building software nobody wants. Extract pilot LOIs and paid commitments to verify willingness to pay.
How to Run Effective Pre-Product Customer Discovery?
Validate customer demand before writing code. Combine Steve Blank’s hypotheses with Y Combinator’s interview advice to test real needs.
LinkedIn Outreach Limits and Safe Quotas for Sales Reps
Protect your sales accounts by pacing LinkedIn outreach within safe limits. Discover weekly invitation thresholds and warm-up rules to avoid restrictions.
Guide to Running Effective Early Stage Board Meetings
Run early stage board meetings focused on strategy instead of routine updates. Learn how to structure agendas, distribute pre read decks, and guide decisions.
How to Build a Convincing Why Now Slide for Pitch Decks?
Build a compelling Why Now slide by using external catalysts instead of market hype. Structure clear operational shifts that convince analytical investors.
How Buyer Critical Events Fix Stalled B2B Sales Cycles?
Uncover genuine buyer deadlines to stop stalled outbound deals and shorten enterprise sales cycles. Learn how to qualify authentic urgency across departments.
How to Build an Onboarding Slide That Closes B2B Deals?
De-risk B2B software adoption with a concrete migration slide. Outline vendor duties, resource limits, and early milestones to overcome buyer hesitation.
Outbound Prospecting for Non-Desk Operational Leaders
Reach operational decision-makers with direct phone outreach and field presence instead of automated emails. Learn to recognize buying signals on the ground.
How to Build a B2B Narrative That Survives Procurement?
Equip your B2B champion with audit-ready collateral that wins procurement approval. Learn how to turn emotional buy-in into a resilient operational case.
How to Build Constructive Tension in Enterprise Sales Presentations
Break through polite executive stalling by making inaction riskier than change. Learn the narrative structure that turns boardroom interest into decisions.
How to Build a B2B Pitch Deck Around Cost of Inaction?
Win more B2B deals by framing your pitch deck around the cost of inaction instead of feature lists. Learn the five narrative steps to overcome buyer inertia.
Find B2B Buying Signals in Prospect Public Footprints
Detect active buying demand in public footprints to time outbound outreach. See how hiring posts, leadership changes, and release notes reveal urgency.
Structure a B2B Sales Deck Around the Cost of Inaction
Your real competitor is the status quo. Structure a ten-slide B2B deck that quantifies what inaction already costs your buyer every month.
Build a 10-Slide Sales Deck That Drives Buyer Decisions
Structure a B2B sales deck around the buyer’s problem, evidence and next decision. Verify claims before asking for an executive commitment.
How Founders Filter Feedback to Validate Product-Market Fit?
Filter customer feedback to isolate core advocates and prove product-market fit. Discard lukewarm noise and align your roadmap with verified user demand.
How to Design a Cost of Inaction Slide for Sales Decks?
Overcome buyer inertia with a Cost of Inaction slide that shows the true penalties of delaying a decision. Structure clear data to win executive approval.
How to Structure a Commercial Teaching Pitch Deck?
A commercial teaching deck delays the product reveal until the cost of inaction is undeniable. The six-stage sequence that reframes buyer assumptions.
How to Build a Pitch Deck Closing Commitment Slide?
A final "Questions?" screen kills pitch momentum. Design a commitment slide that turns the end of the meeting into a structured decision.
How to Calculate BSA-AIR Dilution with Cap and Floor?
Calculate BSA-AIR dilution by comparing cap, discount and floor. A documented step-by-step method with a worked numeric example to prepare your raise.