Guides
All Ember guides for founders and sales teams across four topics: Prospecting, Presentations and pitches, Funding and fundraising and Organisation and documents.
Building a Realistic B2B Prospect List With No Customers or Brand
Build a first B2B prospect list without customers or a brand: define a buyer problem, verify account signals and review contact rights.
Build a B2B Prospect List from Zero, Without Customers or a Brand
Build a B2B prospect list from zero. Define a target, find relevant contacts and validate the list through conversations before scaling outreach.
What Signals Actually Tell You a B2B Prospect Is Worth Contacting Now?
Stop guessing which leads to call. Learn how to spot real buying signals, prioritize your pipeline, and decide when to act, with or without extra tools.
Full-funnel B2B lead generation for a small team: a practical guide
A deep, practical guide to What does a full-funnel B2B lead generation strategy look like for a small team? for sales teams.
No brand or contact list: choose first B2B outreach targets
Start B2B outreach with a clear customer problem, a small verified account set and measured replies. Learn when contextual prioritisation can help.