Topics
Practical guides, comparisons and tools for founders and sales teams: prospecting, presentations and pitches, funding and fundraising, plus organisation and documents.
Which signals should alert a traction-stage startup founder?
A deep, practical guide to which signals should alert a traction-stage startup founder about who to contact, why now, and with what message.
Finding Your First Startup Customers: a practical guide
A deep, practical guide to finding your first startup customers for early-stage founders.
What Keeps a Traction-Stage Founder From Knowing Who to Contact
A practical guide to the problems that keep a traction-stage founder from knowing who to contact, why now, and with what message.
Traction-Stage Founder Outreach: Who, Why Now, What to Say
A deep, practical guide to how a traction-stage startup founder should structure outbound prospecting: who to contact, why now, and with what message.
Which signals should alert a bootstrapped founder?
A deep, practical guide to which signals should alert a bootstrapped founder about who to contact, why now, and with what message for early-stage founders.
Bootstrapped founder outreach: who, why now, what to say
A deep, practical guide to bootstrapped founder outreach: who to contact, why now, and what to say for early-stage founders.
How to decide who to contact, why now, and what to say
A practical guide to help a bootstrapped founder decide who to contact, why now, and with what message.
Lasting as a Founder: Age, Endurance and the Tools That Help
What the average age of successful founders says about lasting as an entrepreneur, and how to protect your energy in the early stages.
How to know if a startup is failing: a practical guide
A practical guide to knowing whether a startup is failing, for early-stage founders.
B2B Pitch Deck: Get an Investor to Decide in the Room, Not After
How to structure a B2B pitch deck for an investor: write the story first, keep five to seven ideas, open with three slides and end on an explicit ask.
What a B2B Sales Pitch That Moves a Decision Looks Like
A practical guide to the structure that makes a B2B sales pitch move a decision forward, for sales teams.