Fundraising: Guides
Fundraising guides by Ember: practical resources for founders and sales teams, built to help you take action.
How to Calculate BSA-AIR Dilution with Cap and Floor?
Calculate BSA-AIR dilution by comparing cap, discount and floor. A documented step-by-step method with a worked numeric example to prepare your raise.
Liquidation Preference and Waterfall: How Exit Payouts Work
A liquidation preference sets who gets paid first at exit. The distribution waterfall, participating clauses and the indifference point explained.
Choosing Between a SAFE and a Convertible Note for a B2B Seed Round
Choose the right instrument for your B2B seed round in 2026: SAFE or convertible note. This guide provides a clear framework for early-stage founders.
Cap Table Mistakes That Haunt Founders After a Seed Round
Avoid cap table mistakes that haunt founders three years post-seed. Structure equity and prevent costly errors at incorporation.
How to Keep a Cap Table Clean Between Fundraising Rounds?
Keep your cap table clean between funding rounds without a lawyer on retainer. A practical plan for scale-ups: records, audits and dilution scenarios.
B2B Funding Strategy Without an Investor Network
Which funding strategy fits a B2B founder who already has revenue but no investor network? A structured decision guide for early-stage founders.
How to Build a 12-Month Cash Forecast for Investor Scrutiny?
How to build a 12-month cash forecast that survives investor scrutiny. A structured method for SME leaders, presented as a decision to structure.
Build a Fundraising Data Room Investors Actually Open
Build a fundraising data room investors actually open. This guide helps early-stage founders organize documents, shorten diligence and close faster.
How should a founder read a term sheet before signing?
Learn how to analyze and negotiate your startup term sheet before signing the deal. This practical guide helps early stage founders protect their equity.
Stalled sales pipeline: read the finance signal first
A stalled sales pipeline is also a cash signal: check stage quality and dates, then turn each delay into a cash scenario and choose a reversible action.
Essential financial documents for a Series A data room
Prepare a Series A financial data room: historical accounts, forecast, cap table and B2B traction evidence, with clear ownership and staged access.
How Do Small B2B Sales Teams Build a Trustworthy Revenue Forecast?
Learn to structure a revenue forecast that angel investors trust, not just a spreadsheet. This guide turns assumptions into a clear, fundable plan for pre-seed.