Sales: Research
Sales research by Ember: practical resources for founders and sales teams, built to help you take action.
How to Fix Sales Forecasts with Objective Pipeline Data?
Build accurate sales forecasts by replacing rep optimism with buyer verified inspection. Discover how objective gates and multithreading protect pipeline.
How to Turn Peer Review Intent into Enterprise Pipeline?
Learn how to capture high-intent enterprise buyers before their shortlist solidifies on peer review sites. Reach accounts early with targeted intent outreach.
Structuring Compensation and BSPCE Equity for a Founding Sales Hire
Balance base pay, discovery-driven variable compensation, and BSPCE equity for your first sales hire. Protect early cash runway while driving discovery.
How to Build an ICP With Fewer Than Ten Customers?
Build a testable early ICP based on acute urgency when you have fewer than ten customers. Focus on observable operational triggers to win committed buyers.
What Does the Perfect B2B Sales Pitch Actually Look Like?
What the perfect B2B sales pitch looks like, and what a 500-buyer study got wrong about it. A structured guide for sales teams, based on verified observations.
The Minimum Proof Asset Before Zero-Budget B2B Outbound
Build one honest, source-backed proof card before B2B outbound. Show the audience, starting condition, method, evidence, limits and the next buyer decision.
Realistic 30-Day B2B Outbound Pipeline for a Small Team, No Brand
Build a realistic 30-day B2B outbound pipeline without a brand or contact list. Identify the activities that actually produce meetings for a small team.
The Ember Brief #14: how to get your first 100 customers
How a founder wins their first 100 customers: targeted conversations, intent signals and prioritization with Lead Intelligence.
The Ember Brief: choose your next decision before adding another tool
This week's brief: why founders lack clarity on their next decision, what Apollo's latest release shows and how to prioritise.
The Ember Brief #02: First Customers Start With Signal, Not Volume
A weekly curated brief of the news that matters to sales teams.