Organisation and documents
Organisation and documents: resources to organise your information, find your documents and move projects forward, with Ember guides.
Guides
How Founders Protect Proprietary Data in AI Workspaces?
Protect proprietary business data in AI tools by configuring training opt-outs and project memory isolation. Learn how commercial tiers prevent context leaks.
FTC Penalties for AI Claims: What B2B Buyers Must Know
Learn how FTC penalties on false AI claims reshape vendor vetting and protect your software investments. Discover key diligence steps for revenue teams.
Section 83(b) Election Rules, Deadlines, and Filing
Filing a Section 83(b) election within 30 days lets you lock in equity taxes before company valuation grows. Learn Form 15620 rules, deadlines, and mailing steps.
The Ember Brief #24 - AI Disclosures in Commercial Decks: California AB 853 and EU AI Act Rules
Do your AI-assisted sales presentations and pitch decks require transparency disclosures? Learn the exact rules under California AB 853 and EU AI Act Article 50.
How Sales Managers Use Ember Creation for Deal Collateral?
Sales teams can turn deal context into custom pitch decks and verified one-pagers without manual design work. Discover how Ember Creation aligns team messaging.
How AI Meeting Bots Create Wiretap Liabilities for Sales?
Protect your sales team from wiretap liabilities when using automated meeting bots on prospect calls. Review legal risks and operational disclosure guardrails.
Product-Market Fit: Real Pull or Artificial Push?
Marc Andreessen, Paul Graham and Y Combinator: how to tell demand the market creates from demand you build by hand, with one simple test.
Protecting Founder Equity in a Shotgun Buy-Sell Clause
Protect your startup equity from predatory buyout tactics in a shotgun clause. Discover essential safeguards like valuation floors and flexible payment terms.
How the 2025 QSBS Tax Rules Benefit Startup Founders?
New Section 1202 tax rules allow founders to exclude capital gains starting after a three-year holding period. Explore higher $15M caps and tiered exit options.
After the Superhuman Survey: How Should You Split Your Roadmap?
You have isolated your most demanding users. Here is how Superhuman split its roadmap between strengths and blockers, and how to rank projects afterwards.
Combining CIR and JEI to Maximize French R&D Incentives
Combine CIR and JEI status to lower payroll charges and recoup eligible French R&D expenses. Explore core rules, spending ratios, and social exemption limits.
How to Hire Your First Software Engineer for a Startup?
Find and close your first software engineer using personal referral networks and competitive early startup equity. Master YC sourcing advice and offer terms.
How to Run Effective Pre-Product Customer Discovery?
Validate customer demand before writing code. Combine Steve Blank’s hypotheses with Y Combinator’s interview advice to test real needs.
How Early-Stage Startups Set and Track OKRs for Focus?
Focus your early-stage startup and eliminate distractions with outcome-driven OKRs. Apply Google benchmarks, assign single owners, and build weekly check-ins.
LinkedIn Outreach Limits and Safe Quotas for Sales Reps
Protect your sales accounts by pacing LinkedIn outreach within safe limits. Discover weekly invitation thresholds and warm-up rules to avoid restrictions.
Guide to Running Effective Early Stage Board Meetings
Run early stage board meetings focused on strategy instead of routine updates. Learn how to structure agendas, distribute pre read decks, and guide decisions.
Structuring Early Startup Equity and Cash Compensation
Balance early employee equity and cash pay to attract top talent without prematurely diluting your cap table. Explore benchmarks and French BSPCE rules.
How to Build a Convincing Why Now Slide for Pitch Decks?
Build a compelling Why Now slide by using external catalysts instead of market hype. Structure clear operational shifts that convince analytical investors.
Making B2B Outbound Sales Profitable Below $10k ACV
Make B2B outbound profitable on small contracts: fully loaded acquisition cost, short cycles and buying signals rather than contact volume.
How to Prioritize B2B Leads Without a Marketing Team?
Prioritize B2B leads without a marketing team by matching an ICP hypothesis with observable buying signals. Build a daily outreach queue focused on timing.
Post-Money SAFE Stacking: How to Manage Founder Dilution
Model post-money SAFE stacking to protect founder equity before your Series A. Understand valuation caps, MFN terms and conversion dilution across tranches.
How to Build a B2B Pitch Deck Around Cost of Inaction?
Win more B2B deals by framing your pitch deck around the cost of inaction instead of feature lists. Learn the five narrative steps to overcome buyer inertia.
How Founders Filter Feedback to Validate Product-Market Fit?
Filter customer feedback to isolate core advocates and prove product-market fit. Discard lukewarm noise and align your roadmap with verified user demand.
Choose the Right Visual Format for Strategic Decisions
Choose a deck, one-page brief or market map for the audience and decision. Verify the final facts and export before sharing.