Ember.Ember

Guides

Practical guides for funding, presenting and growing your business.

453 guides

Practical guide

customer

Creation

Creation

How to Tell a Customer Story Without Sounding Like a Case Study?

Use Creation to craft a customer story that sells, not just informs. Turn dry facts into a narrative prospects believe in and act on.

8 min
Practical guide

intelligence

Lead Intelligence

Lead Intelligence

Use Lead Intelligence to research suitable investors

A founder can start from a funding file to research people whose investment thesis fits the company.

8 min
Practical guide

intelligence

Lead Intelligence

Lead Intelligence

Lead Intelligence use cases for a founder seeking visibility

Discover how early-stage founders leverage lead intelligence to gain deep market visibility. This practical guide covers key use cases to engage prospects.

8 min
Practical guide

2

Fund Your Growth

Fund Your Growth

How to Set B2B Prices Without Competitors to Benchmark?

Discover how to set B2B prices without competitors. Use Fund Your Growth to test your assumptions and avoid pricing guesswork as an early-stage founder.

8 min
Practical guide

intelligence

Lead Intelligence

Lead Intelligence

What Lead Intelligence can do in automated prospecting

Lead Intelligence can research and prioritise contacts and prepare a next action.

8 min
Practical guide

croissance

Fund Your Growth

Fund Your Growth

Finance ta croissance Use Cases for Accounting Firm Owners

Use Lead Intelligence to capture qualified leads and structure your firm's growth. A decision framework for managing partners seeking actionable results.

8 min
Practical guide

intelligence

Lead Intelligence

Lead Intelligence

Lead Intelligence for an independent founder

An independent founder can use Lead Intelligence to find accounts that fit the offer and understand why they deserve research.

8 min
Practical guide

presentation

Fund Your Growth

Fund Your Growth

How to Read a Bpifrance Investor Presentation for Your Fundraise

How to read a Bpifrance investor presentation to benchmark your own fundraise, as a structured decision for SME leaders.

8 min
Practical guide

2

Lead Intelligence

Lead Intelligence

Lead Intelligence Use Cases for B2B SME Leaders: A Decision

Discover how Lead Intelligence helps B2B SME leaders structure decisions, not just collect data. Turn insights into measurable sales actions and growth.

8 min
Practical guide

leaders

Fund Your Growth

Fund Your Growth

Use cases of Fund Your Growth for agency leaders

Discover how to finance your business growth effectively with Ember. Our practical guide covers key funding use cases for ambitious agency and SME leaders.

8 min
Practical guide

intelligence

Lead Intelligence

Lead Intelligence

Lead Intelligence Use Cases for Consulting Firm Directors

How a consulting firm director can prioritise prospects with Lead Intelligence, using context and signals rather than sheer outreach volume.

8 min
Practical guide

presentation

Fund Your Growth

Fund Your Growth

How to Read a Bpifrance Financement Presentation for SME?

How to read a Bpifrance Financement investor presentation to benchmark SME debt conditions, as a structured decision with a clear next action.

8 min
Practical guide

intelligence

Lead Intelligence

Lead Intelligence

Lead Intelligence Use Cases for Sales Directors: A Decision Guide

Sales directors use Lead Intelligence to structure decisions, not just collect data. This guide turns raw insights into actionable sales outcomes.

8 min
Practical guide

directors

Fund Your Growth

Fund Your Growth

Growth Use Cases for Sales Directors via Fund Your Growth

Sales Directors use Fund Your Growth to align commercial goals with funding strategy. This guide turns growth into a structured action plan with clear metrics.

8 min
Practical guide

intelligence

Lead Intelligence

Lead Intelligence

Lead Intelligence Use Cases for Account Executives

How an Account Executive prioritizes accounts with Lead Intelligence: context, mission, LinkedIn or import, next action and limits.

8 min
Practical guide

intelligence

Lead Intelligence

Lead Intelligence

Lead Intelligence for an accounting firm

An accounting firm can use Lead Intelligence to find companies whose situation warrants sales research.

8 min
Practical guide

visibility

Fund Your Growth

Fund Your Growth

Fund Your Growth Use Cases for Founders Seeking Visibility

How a founder links visibility and funding with Fund Your Growth: Business Plan, Data Room, then Lead Intelligence to frame outreach.

8 min
Practical guide

entrepreneur

Fund Your Growth

Fund Your Growth

Fund Your Growth Use Cases for a Solo Entrepreneur

Structure a solo founder’s customer, offer and finance assumptions with Fund Your Growth before choosing a funding path.

8 min
Practical guide

consolidated

Fund Your Growth

Fund Your Growth

How to Analyze Bpifrance's Consolidated Accounts?

Read Bpifrance's 2025 consolidated accounts: net result of 501 million euros, ratios, cost of risk, guarantees. Method, sourced figures and limits.

8 min

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