Guides
Practical guides for funding, presenting and growing your business.
453 publications
Calculating BSA Air Dilution Across Multiple Valuation Caps
Model multiple BSA Air valuation caps accurately to protect founder equity before your next priced round. See how conversion prices impact your cap table.
Prospecting Agents or Intelligent CRM: Which Architecture for an SMB?
A prospecting agent acts on named targets, a CRM governs your data. Which one prioritizes the right account and signal for your B2B SMB?
What Happens When a Convertible Note Reaches Maturity?
Learn what happens when a convertible note matures and how to negotiate extensions to protect your cap table. Discover key outcomes and runway strategies.
Signal-Based Selling: How to Turn Timing into Pipeline
Signal-based selling replaces mass cold email with outreach triggered by verifiable buying signals. Method and routine for a B2B SMB.
Why Hiring Before Product-Market Fit Stalls Startups
Delaying full-time hires preserves your cash runway and iteration speed while finding product-market fit. Learn how to structure a lean team and unblock growth.
How to Build a Credible Sales ROI Slide for B2B Pitches
Present a finance committee with verifiable cash gains, full costs and a transparent payback calculation. Keep projected benefits distinct from proven savings.
How to Structure a 45-Minute Commercial Presentation?
Apply the 20-40-30-10 rule to structure a 30-to-45-minute sales presentation: context, solution, value and next steps that drive a decision.
The Half-Life of Buying Signals in Outbound Sales
Prioritize B2B buying signals by half-life to fix your outbound timing. Triage method, decay windows and adapted actions for each signal type.
Liquidation Preference and Waterfall: How Exit Payouts Work
A liquidation preference sets who gets paid first at exit. The distribution waterfall, participating clauses and the indifference point explained.
How to Structure a Pitch Deck That Builds Conviction
Structure clear, fact-based pitch decks that convince investors instead of relying on superficial visual polish. Build coherent narratives that close deals.
How to Build a Defensible SaaS Business Plan for Investors
Build a defensible SaaS business plan that proves unit economics and protects runway under investor scrutiny. Align revenue models with due diligence needs.
How Growing Teams Protect Focus Time Without Losing Responsiveness
Protect deep work and team responsiveness with explicit operational contracts. Establish channel SLAs, defensive calendar blocks, and structured pre-reads.
Audit Stalled B2B Proposals to Revive Sales Pipeline
Auditing stalled B2B proposals generates qualified sales pipeline without inflating acquisition costs. Re-engage warm deals before launching cold campaigns.
Lead Intelligence Use Cases for Early-Stage Founders
Discover how Lead Intelligence helps early-stage founders find first clients. Turn evidence into a structured decision that drives measurable action and growth.
Find individual investors with Lead Intelligence
Before looking for angel investors, define your stage, sector and funding need.
Fund Your Growth Use Cases for Account Executives
Use cases of Fund Your Growth for Account Executives in growth financing. A guide for B2B sales teams to structure their decisions and next steps.
How to Tell a Customer Story Without Sounding Like a Case Study?
Use Creation to craft a customer story that sells, not just informs. Turn dry facts into a narrative prospects believe in and act on.
Use Lead Intelligence to research suitable investors
A founder can start from a funding file to research people whose investment thesis fits the company.
Lead Intelligence use cases for a founder seeking visibility
Discover how early-stage founders leverage lead intelligence to gain deep market visibility. This practical guide covers key use cases to engage prospects.
How to Set B2B Prices Without Competitors to Benchmark?
Discover how to set B2B prices without competitors. Use Fund Your Growth to test your assumptions and avoid pricing guesswork as an early-stage founder.