Guides
Practical guides for funding, presenting and growing your business.
470 guides
procurement
Creation
Creation
Enterprise Sales Pitch Decks for Procurement: Risk and TCO Blueprint
Win enterprise deals at the procurement stage with an audit-ready deck. Learn how to structure scope, TCO, security compliance, and commercial concessions.
documents
Fund Your Growth
Fund Your Growth
NVCA Model Legal Documents Guide for Startup Founders
Use NVCA model documents to review a US venture financing with counsel: compare economic rights, governance clauses, versions and exceptions.
Lead Intelligence
Lead Intelligence
LinkedIn Outreach Limits and Safe Quotas for Sales Reps
Protect your sales accounts by pacing LinkedIn outreach within safe limits. Discover weekly invitation thresholds and warm-up rules to avoid restrictions.
effective
Second Brain
Second Brain
Guide to Running Effective Early Stage Board Meetings
Run early stage board meetings focused on strategy instead of routine updates. Learn how to structure agendas, distribute pre read decks, and guide decisions.
compensation
Fund Your Growth
Fund Your Growth
Structuring Early Startup Equity and Cash Compensation
Balance early employee equity and cash pay to attract top talent without prematurely diluting your cap table. Explore benchmarks and French BSPCE rules.
convincing
Creation
Creation
How to Build a Convincing Why Now Slide for Pitch Decks?
Build a compelling Why Now slide by using external catalysts instead of market hype. Structure clear operational shifts that convince analytical investors.
2
Lead Intelligence
Lead Intelligence
Making B2B Outbound Sales Profitable Below $10k ACV
Make B2B outbound profitable on small contracts: fully loaded acquisition cost, short cycles and buying signals rather than contact volume.
2
Lead Intelligence
Lead Intelligence
How Buyer Critical Events Fix Stalled B2B Sales Cycles?
Uncover genuine buyer deadlines to stop stalled outbound deals and shorten enterprise sales cycles. Learn how to qualify authentic urgency across departments.
2
Creation
Creation
How to Build an Onboarding Slide That Closes B2B Deals?
De-risk B2B software adoption with a concrete migration slide. Outline vendor duties, resource limits, and early milestones to overcome buyer hesitation.
prospecting
Lead Intelligence
Lead Intelligence
Outbound Prospecting for Non-Desk Operational Leaders
Reach operational decision-makers with direct phone outreach and field presence instead of automated emails. Learn to recognize buying signals on the ground.
2
Creation
Creation
How to Build a B2B Narrative That Survives Procurement?
Equip your B2B champion with audit-ready collateral that wins procurement approval. Learn how to turn emotional buy-in into a resilient operational case.
compensation
Second Brain
Second Brain
Structuring Compensation and BSPCE Equity for a Founding Sales Hire
Balance base pay, discovery-driven variable compensation, and BSPCE equity for your first sales hire. Protect early cash runway while driving discovery.
operational
Fund Your Growth
Fund Your Growth
Seed Voting Agreements: Preserving Founder Operational Control
Protect execution autonomy in a US seed round: board seats, investor vetoes and drag-along terms, to be validated with a lawyer.
negotiating
Fund Your Growth
Fund Your Growth
Negotiating Tranched Financing Milestones Without Stalling Runway
How to negotiate tranched financing milestones without starving your runway: verifiable criteria, cash buffers and alternative performance paths.
presentations
Creation
Creation
How to Build Constructive Tension in Enterprise Sales Presentations
Break through polite executive stalling by making inaction riskier than change. Learn the narrative structure that turns boardroom interest into decisions.
5
Fund Your Growth
Fund Your Growth
How to Close the Books in 5 Days Without Hiring a Controller
Cut your month-end close from 15 to 5 days without a controller: a five-day sequence, hard cutoffs and lean internal controls.
governance
Fund Your Growth
Fund Your Growth
Cap Table Governance: Balancing Equity Control and Exit Liquidity
Learn how to structure preemption, approval, tag-along, and drag-along provisions to protect cap table control without blocking liquidity for investors.
2
Lead Intelligence
Lead Intelligence
How to Prioritize B2B Leads Without a Marketing Team?
Prioritize B2B leads without a marketing team by matching an ICP hypothesis with observable buying signals. Build a daily outreach queue focused on timing.
stacking
Fund Your Growth
Fund Your Growth
Post-Money SAFE Stacking: How to Manage Founder Dilution
Model post-money SAFE stacking to protect founder equity before your Series A. Understand valuation caps, MFN terms and conversion dilution across tranches.