Guides
Practical guides for funding, presenting and growing your business.
453 publications
How to Set a B2B Price Without a Market Benchmark?
How to set a B2B price when you have no market benchmark: a structured guide with a clear method and practical tools for sales teams.
Lead Intelligence Use Cases for Modern Startup CEOs
Discover practical Lead Intelligence use cases for startup and SME leaders: decide who to contact, why now and with which angle.
Finance as a Growth Decision for Scale-Up CEOs and Teams
Turn finance into a growth decision with Fund Your Growth. Focus on one measurable action to structure your scale-up's next capital phase effectively.
Building a Fundable B2B Fintech Pitch Deck in a Crowded AI Market
Build a fundable B2B fintech pitch deck in a crowded AI market. Define investor outcomes, verify evidence and plan the next step.
What Traction Evidence to Verify Before Choosing Growth?
Discover what traction evidence to verify before choosing growth finance. This guide helps early-stage founders structure their decision with clarity.
Fund Your Growth Use Cases for Startup CEO Growth Financing
How Fund Your Growth helps startup CEOs structure growth financing decisions: a clear diagnostic, method and action plan.
How to Read a Term Sheet Clause by Clause for SME Leaders?
Learn to read a term sheet clause by clause without a lawyer in the room. This guide gives SME leaders a clear, actionable method for confident analysis.
How to Prioritise Lead Conversations for Scale-Up Teams?
How to prioritise lead conversations: use a decision structure to rank B2B opportunities by readiness, not volume. A practical guide for scale-up teams.
What Metrics Do Seed Investors Want to See from B2B SaaS?
Discover the key metrics seed investors want to see from your B2B SaaS startup. Use this guide to align your data with their expectations and secure funding.
Legal Documents for a Major B2B Contract in France
Documents to prepare before a large B2B contract in France: terms of sale, payment, confidentiality, data. No 50,000 euro threshold in the official sources.
How to Pick a Lead Scoring Model for Deals Under $50k ACV?
Choose the best lead scoring model for B2B sales teams selling under $50k ACV. This guide turns decision into action with Lead Intelligence insights for 2026.
What Proof Should Pre-Seed Founders Check Before a Deck Tool
Before choosing Creation, pre-seed founders must verify evidence of control and transparency. This guide turns the decision into a structured method.
How Lead Intelligence Helps Account Executives Prioritize?
Lead Intelligence answers who to contact, why now, and what message to use. Turn sales noise into clear, measurable actions that drive results. Start here.
How should sales-led founders build financial models?
Learn how sales-led founders can build robust financial models that survive investor scrutiny. Discover strategies to align your sales pipeline and forecasts.
Build a Target Investor List in 2026 Without a Warm Intro
Discover how B2B founders build a target investor list in 2026 without a warm intro. Use Ember's Lead Intelligence for precise investor matching and action.
How to Build an Investor Target List for a 2026 Raise?
How to build an investor target list for a 2026 raise: who to contact, why now and what to say, with Lead Intelligence.
How do B2B founders build a winning fundraising data room?
Learn how B2B founders build a fundraising data room investors actually open. A structured guide that turns preparation into action for early-stage teams.
How B2B Founders Build a Credible Investor Target List?
How B2B founders build a credible investor target list before a round. A structured guide that verifies fit and avoids wasted pitches.
What Founders Should Expect from Pitch Contests Next Year
Prepare for 2026 investor pitch competitions with our practical guide on what to expect and how to win funding. Learn how to stand out and secure capital.
How to Prepare for Your First Investor Meeting
First investor meeting: the questions your deck does not answer, the evidence to gather and a consistent file you can open during the conversation.