Guides
Practical guides for funding, presenting and growing your business.
453 guides
contact
Lead Intelligence
Lead Intelligence
How to decide who to contact, why now, and what to say
A practical guide to help a bootstrapped founder decide who to contact, why now, and with what message.
intelligence
Lead Intelligence
Lead Intelligence
Lead Intelligence for bootstrapped founders: who and why now
A deep, practical guide to lead intelligence for bootstrapped founders who need to decide who to contact, why now, and with what message.
2
Lead Intelligence
Lead Intelligence
How to build a B2B prospect list with zero customers and no brand
A practical guide for solo founders on building a realistic B2B prospect list with zero customers and no brand.
prospect
Lead Intelligence
Lead Intelligence
Signals that reveal which prospect deserves contact next
The need should guide the choice. This guide frames B2B prospecting with verifiable facts, clear limits and a concrete next step for your team. Decide today.
2
Lead Intelligence
Lead Intelligence
Why B2B founders keep prioritising the wrong prospects
The need should guide the choice. This guide frames B2B prospecting with verifiable facts, clear limits and a concrete next step for your team. Decide today.
2
Lead Intelligence
Lead Intelligence
B2B prospecting list: target a job title, not a company size
A deep, practical guide to How do you build a B2B prospecting list when your ICP is a job title, not a company size? for solo founders.
founder
Lead Intelligence
Lead Intelligence
Founder-Led Sales: Who to Contact, Why Now, and With What Message?
A deep, practical guide to how a B2B founder in the founder-led sales phase can decide who to contact, why now, and with what message for sales teams.
intelligence
Lead Intelligence
Lead Intelligence
Lead Intelligence: Who to Contact, Why Now, and With What Message
How Lead Intelligence helps a B2B founder in founder-led sales know who to contact, why now, and with what message.
prioritising
Lead Intelligence
Lead Intelligence
Useful data for prioritising prospects in founder-led sales
The need should guide the choice. This guide frames B2B prospecting with verifiable facts, clear limits and a concrete next step for your team.
2
Lead Intelligence
Lead Intelligence
How to Qualify a B2B Lead in 2026 Without a Marketing Team or CRM
A deep, practical guide to How do you qualify a B2B lead in 2026 without a marketing team or CRM? for sales teams.
2
Lead Intelligence
Lead Intelligence
Build a B2B Prospect List From Scratch With No Customers or Brand
A practical guide to building a B2B prospect list from scratch when you have zero customers and no brand recognition.
30
Lead Intelligence
Lead Intelligence
A 30-Day B2B Outbound Pipeline for a Small Team With No List
Plan a 30-day B2B outreach test from a standing start: research buyers, verify contact rights, start conversations and review evidence each week.
practical
Lead Intelligence
Lead Intelligence
Average startup salary: a practical guide
A deep, practical guide to average startup salaries for early-stage founders.
practical
Lead Intelligence
Lead Intelligence
Who funds startups? A practical guide
A deep, practical guide to who funds startups, for early-stage founders.
4
Lead Intelligence
Lead Intelligence
The 4 Pillars of an Effective Business Strategy: A Practical Guide
A deep, practical guide to the 4 pillars of an effective business strategy for sales teams.
profitability
Lead Intelligence
Lead Intelligence
What is the profitability of investing in a startup? A practical guide
What investors expect when judging a startup's profitability, and how to build a file backed by evidence.
2
Lead Intelligence
Lead Intelligence
What Are Lead Intelligence Use Cases for Founder-Led B2B Sales?
A deep, practical guide to the use cases of Lead Intelligence for a B2B Founder in the founder-led sales phase for sales teams.
resources
Lead Intelligence
Lead Intelligence
Why do startups fail? Check demand and resources before scaling
Startups do not all fail for the same reason: demand, offer, funding or team. How to check the most fragile assumption in your project.
endurance
Lead Intelligence
Lead Intelligence
Lasting as a Founder: Age, Endurance and the Tools That Help
What the average age of successful founders says about lasting as an entrepreneur, and how to protect your energy in the early stages.