Guides
Practical guides for funding, presenting and growing your business.
453 publications
Choosing a B2B Qualification Framework Without Marketing or CRM Admin
A deep, practical guide to How should a small B2B sales team choose between BANT, CHAMP, MEDDICC, ANUM, FAINT, GPCTBA/C&I and SPICED in 2026 without a marketing team or CRM admin? for sales teams.
BANT, CHAMP, MEDDIC, GPCTBA/C&I or SPICED: Which to Pick in 2026?
A practical guide to help a small B2B sales team choose between BANT, CHAMP, MEDDIC, GPCTBA/C&I and SPICED in 2026 without copying an enterprise playbook.
Turning a Competitor's Funding Round Into Qualified Pipeline
How to turn a competitor's funding announcement into qualified pipeline: check public changes, pick matching accounts, contact with a verified reason.
Finding Your First Startup Customers: a practical guide
A deep, practical guide to finding your first startup customers for early-stage founders.
How to Generate B2B Leads in 2026 Without a Single Channel
A deep, practical guide to How should a B2B sales team generate leads in 2026 without relying on a single channel, outbound, inbound, or partnerships? for sales teams.
Most Promising French Startups: A Practical Guide for Founders
A practical guide to the most promising French startups, written for early-stage founders: how to read rankings and choose a next action.
B2B Lead Qualification Framework Without Marketing or Scoring Tools
Qualify B2B leads with a short checklist: customer fit, a verified signal, the buyer’s problem and a useful next action.
What Keeps a Traction-Stage Founder From Knowing Who to Contact
A practical guide to the problems that keep a traction-stage founder from knowing who to contact, why now, and with what message.
Generating B2B Leads Without Buying an Expensive Contact List
Generate B2B leads without buying an expensive contact list: diagnosis, method and action plan for founders and small sales teams.
Evidence to Check Before Choosing Lead Intelligence at Pre-Seed
A deep, practical guide to what evidence a pre-seed startup founder should check before choosing Lead Intelligence for early-stage founders.
How to Score and Prioritise B2B Leads Without a Marketing Team
A practical guide to scoring and prioritising B2B leads in 2026 without a marketing team, a CRM admin, or a scoring tool.
Traction-Stage Founder Outreach: Who, Why Now, What to Say
A deep, practical guide to how a traction-stage startup founder should structure outbound prospecting: who to contact, why now, and with what message.
Sales Commissions and Accruals: Ending Finance and Sales Disputes
How to set up sales compensation and commission accruals so finance and sales stop arguing at quarter-end: written rules, tools and limits.
Lead Intelligence for traction-stage startup founders
A deep, practical guide to lead intelligence for traction-stage startup founders who need to know who to contact, why now, and with what message.
How to Qualify a Lead in 2026 Without a Marketing Team or CRM?
A deep, practical guide to How should a small B2B sales team qualify a lead in 2026 without a marketing team or CRM? for sales teams.
Which signals should alert a bootstrapped founder?
A deep, practical guide to which signals should alert a bootstrapped founder about who to contact, why now, and with what message for early-stage founders.
AI and Intent Signals in 2026 Without Losing the Human Read
A deep, practical guide to How should a B2B sales team use AI and intent signals in 2026 without losing the human read on a prospect? for sales teams.
Bootstrapped founder outreach: who, why now, what to say
A deep, practical guide to bootstrapped founder outreach: who to contact, why now, and what to say for early-stage founders.
Funding pathway selection for early-stage founders: how to choose
Choose between bootstrapping, angels, venture capital and revenue-based financing at an early stage by comparing control, timing and actual funding needs.
How to decide who to contact, why now, and what to say
A practical guide to help a bootstrapped founder decide who to contact, why now, and with what message.