Guides
All Ember guides for founders and sales teams across four topics: Prospecting, Presentations and pitches, Funding and fundraising and Organisation and documents.
Guide to Running Effective Early Stage Board Meetings
Run early stage board meetings focused on strategy instead of routine updates. Learn how to structure agendas, distribute pre read decks, and guide decisions.
How to Build a Convincing Why Now Slide for Pitch Decks?
Build a compelling Why Now slide by using external catalysts instead of market hype. Structure clear operational shifts that convince analytical investors.
How Buyer Critical Events Fix Stalled B2B Sales Cycles?
Uncover genuine buyer deadlines to stop stalled outbound deals and shorten enterprise sales cycles. Learn how to qualify authentic urgency across departments.
How to Build an Onboarding Slide That Closes B2B Deals?
De-risk B2B software adoption with a concrete migration slide. Outline vendor duties, resource limits, and early milestones to overcome buyer hesitation.
Outbound Prospecting for Non-Desk Operational Leaders
Reach operational decision-makers with direct phone outreach and field presence instead of automated emails. Learn to recognize buying signals on the ground.
How to Build a B2B Narrative That Survives Procurement?
Equip your B2B champion with audit-ready collateral that wins procurement approval. Learn how to turn emotional buy-in into a resilient operational case.
How to Build Constructive Tension in Enterprise Sales Presentations
Break through polite executive stalling by making inaction riskier than change. Learn the narrative structure that turns boardroom interest into decisions.
How to Build a B2B Pitch Deck Around Cost of Inaction?
Win more B2B deals by framing your pitch deck around the cost of inaction instead of feature lists. Learn the five narrative steps to overcome buyer inertia.
Find B2B Buying Signals in Prospect Public Footprints
Detect active buying demand in public footprints to time outbound outreach. See how hiring posts, leadership changes, and release notes reveal urgency.
Structure a B2B Sales Deck Around the Cost of Inaction
Your real competitor is the status quo. Structure a ten-slide B2B deck that quantifies what inaction already costs your buyer every month.
Build a 10-Slide Sales Deck That Drives Buyer Decisions
Structure a B2B sales deck around the buyer’s problem, evidence and next decision. Verify claims before asking for an executive commitment.
How Founders Filter Feedback to Validate Product-Market Fit?
Filter customer feedback to isolate core advocates and prove product-market fit. Discard lukewarm noise and align your roadmap with verified user demand.
How to Design a Cost of Inaction Slide for Sales Decks?
Overcome buyer inertia with a Cost of Inaction slide that shows the true penalties of delaying a decision. Structure clear data to win executive approval.
How to Structure a Commercial Teaching Pitch Deck?
A commercial teaching deck delays the product reveal until the cost of inaction is undeniable. The six-stage sequence that reframes buyer assumptions.
How to Build a Pitch Deck Closing Commitment Slide?
A final "Questions?" screen kills pitch momentum. Design a commitment slide that turns the end of the meeting into a structured decision.
How to Calculate BSA-AIR Dilution with Cap and Floor?
Calculate BSA-AIR dilution by comparing cap, discount and floor. A documented step-by-step method with a worked numeric example to prepare your raise.
What Happens When a Convertible Note Reaches Maturity?
Learn what happens when a convertible note matures and how to negotiate extensions to protect your cap table. Discover key outcomes and runway strategies.
Liquidation Preference and Waterfall: How Exit Payouts Work
A liquidation preference sets who gets paid first at exit. The distribution waterfall, participating clauses and the indifference point explained.
How to Read a Term Sheet Clause by Clause for SME Leaders?
Learn to read a term sheet clause by clause without a lawyer in the room. This guide gives SME leaders a clear, actionable method for confident analysis.
Legal Documents for a Major B2B Contract in France
Documents to prepare before a large B2B contract in France: terms of sale, payment, confidentiality, data. No 50,000 euro threshold in the official sources.
How to Build a Sales Pipeline That Survives a Down Funding?
Build a sales pipeline that survives a down funding cycle with Lead Intelligence. Use a diagnostic method and action plan to close deals despite tight budgets.
How to Manage Runway with 13-Week Cash Discipline for SMEs?
Plan your runway before it becomes urgent with the 13-week cash discipline. This guide for SME leaders delivers a structured approach to cash flow.
Choosing Between a SAFE and a Convertible Note for a B2B Seed Round
Choose the right instrument for your B2B seed round in 2026: SAFE or convertible note. This guide provides a clear framework for early-stage founders.
How to Build a 13-Week Cash Forecast for SME Leaders?
Learn to build a 13-week cash forecast that works in real SME operations. Turn uncertainty into a structured decision process with clear metrics and actionable.