Guides
All Ember guides for founders and sales teams across four topics: Prospecting, Presentations and pitches, Funding and fundraising and Organisation and documents.
How to Rehearse Your Pitch Deck for Investor Meetings?
Master the 20-20-20 rehearsal framework to test your pitch deck under realistic investor conditions. Spot narrative confusion and refine slide clarity.
How to Record Discovery Calls Under US Consent Laws?
Protect your team from wiretapping liability when recording B2B customer discovery calls. Standardize all-party consent, mitigate AI bot risks, and secure call data.
How to Use BODACC and RNE Data for B2B Intelligence?
Turn French gazette notices into verified B2B sales triggers. Cross-reference BODACC and RNE records to track leadership changes, acquisitions, and solvency.
Google Bulk Sender Rules: Personal Gmail vs Workspace
See how Google bulk sender rules treat personal Gmail versus Workspace to protect your domain deliverability. Understand 5,000 message limits and compliance.
What the LinkedIn ProAPIs Ruling Means for B2B Sales?
Protect your sales pipeline from vendor shutdowns after the LinkedIn ProAPIs ruling. Learn how court-ordered data deletion impacts B2B acquisition and account safety.
How CAN-SPAM Classifies Mixed Commercial B2B Emails?
Learn how federal CAN-SPAM rules classify mixed B2B emails to avoid costly compliance fines. Master the primary purpose test for subject lines and body copy placement.
How to Evaluate Generative AI Deliverables for Business?
Test generative AI outputs against real tasks to catch fabricated citations and deploy models safely. Apply NIST TEVV frameworks and strict source grounding.
Why LinkedIn Verification Matters for Outbound Sales?
Verified LinkedIn accounts protect outbound sales deliverability and buyer trust. Learn how identity signals stop spam filters and improve cold outreach results.
How Long Startups Must Keep Business and Tax Records?
Learn exactly how long your startup must keep tax, payroll, and corporate records to stay compliant. Follow IRS timelines from standard returns to governance.
Navigating B2B Telemarketing Laws and TCPA Compliance
Protect your outbound sales team from costly TCPA and state telemarketing fines. Learn how federal dialing rules and Florida business opt-outs affect B2B outreach.
Delaware Board Consents: How Startups Pass Written Actions
A unanimous written consent lets your board approve actions quickly without convening a formal meeting. Learn Delaware rules to keep governance clean for investors.
How to Structure B2B Customer Discovery Records?
Separate raw customer words from founder interpretations to build defensible product decisions. Learn the four-layer framework for unbiased discovery notes.
Why Cold Google Calendar Invites Kill Sales Outreach?
Protect sales deliverability by stopping cold Google Calendar invites that trigger account-wide Google blocks. Discover how user blocking works and keep outreach safe.
How to Prepare a Pitch Deck for External Handover?
Learn how to embed fonts and sanitize internal notes before sending your pitch deck to investors. Protect visual layouts and eliminate hidden review metadata.
Fix Google Postmaster Lag and Outlook 550 5.7.515 Errors
Fix deliverability issues by understanding Google Postmaster reporting lag and Outlook 550 5.7.515 bounce errors. Learn technical authentication and spam limits.
Lower Your Delaware Franchise Tax with Assumed Par Value
Reduce an inflated Delaware franchise tax bill by using the Assumed Par Value Capital Method. Learn how gross assets and issued shares lower state liability.
Post-money SAFE: how much stays fixed until the Series A?
A post-money SAFE sells a known share at signing, yet the Series A still dilutes it: new money, option pool, pro rata. Worked example from the YC guide.
LinkedIn Scraping: What LinkedIn's Own Contracts Say
User Agreement, API terms and community policies: what LinkedIn prohibits when it comes to scraping, and the questions to ask any prospecting tool.
After the Superhuman Survey: How Should You Split Your Roadmap?
You have isolated your most demanding users. Here is how Superhuman split its roadmap between strengths and blockers, and how to rank projects afterwards.
How to Deliver a Winning Two-Minute Demo Day Pitch?
Master the two-minute Demo Day pitch to intrigue investors and earn essential follow-up meetings. Use proven narrative pillars and strict timing rules.
How to Build a Modular Pitch Deck for Buying Committees?
Give an enterprise buying committee a short core pitch and separate financial, technical and user appendices, opened when each buyer asks for detail.
How to Validate B2B Customer Demand Before Writing Code?
Validate customer demand before writing code to avoid building software nobody wants. Extract pilot LOIs and paid commitments to verify willingness to pay.
How to Run Effective Pre-Product Customer Discovery?
Validate customer demand before writing code. Combine Steve Blank’s hypotheses with Y Combinator’s interview advice to test real needs.
LinkedIn Outreach Limits and Safe Quotas for Sales Reps
Protect your sales accounts by pacing LinkedIn outreach within safe limits. Discover weekly invitation thresholds and warm-up rules to avoid restrictions.