Guides
All Ember guides for founders and sales teams across four topics: Prospecting, Presentations and pitches, Funding and fundraising and Organisation and documents.
BANT, CHAMP, MEDDIC, GPCTBA/C&I or SPICED: Which to Pick in 2026?
A practical guide to help a small B2B sales team choose between BANT, CHAMP, MEDDIC, GPCTBA/C&I and SPICED in 2026 without copying an enterprise playbook.
Turning a Competitor's Funding Round Into Qualified Pipeline
How to turn a competitor's funding announcement into qualified pipeline: check public changes, pick matching accounts, contact with a verified reason.
How to Generate B2B Leads in 2026 Without a Single Channel
A deep, practical guide to How should a B2B sales team generate leads in 2026 without relying on a single channel, outbound, inbound, or partnerships? for sales teams.
B2B Lead Qualification Framework Without Marketing or Scoring Tools
Qualify B2B leads with a short checklist: customer fit, a verified signal, the buyer’s problem and a useful next action.
Sales Commissions and Accruals: Ending Finance and Sales Disputes
How to set up sales compensation and commission accruals so finance and sales stop arguing at quarter-end: written rules, tools and limits.
How to Qualify a Lead in 2026 Without a Marketing Team or CRM?
A deep, practical guide to How should a small B2B sales team qualify a lead in 2026 without a marketing team or CRM? for sales teams.
AI and Intent Signals in 2026 Without Losing the Human Read
A deep, practical guide to How should a B2B sales team use AI and intent signals in 2026 without losing the human read on a prospect? for sales teams.
Funding pathway selection for early-stage founders: how to choose
Choose between bootstrapping, angels, venture capital and revenue-based financing at an early stage by comparing control, timing and actual funding needs.
How to build a B2B prospect list with zero customers and no brand
A practical guide for solo founders on building a realistic B2B prospect list with zero customers and no brand.
B2B prospecting list: target a job title, not a company size
A deep, practical guide to How do you build a B2B prospecting list when your ICP is a job title, not a company size? for solo founders.
How to Qualify a B2B Lead in 2026 Without a Marketing Team or CRM
A deep, practical guide to How do you qualify a B2B lead in 2026 without a marketing team or CRM? for sales teams.
Build a B2B Prospect List From Scratch With No Customers or Brand
A practical guide to building a B2B prospect list from scratch when you have zero customers and no brand recognition.
A 30-Day B2B Outbound Pipeline for a Small Team With No List
Plan a 30-day B2B outreach test from a standing start: research buyers, verify contact rights, start conversations and review evidence each week.
How to know if a startup is failing: a practical guide
A practical guide to knowing whether a startup is failing, for early-stage founders.
How to get your first 100 customers?
A practical guide to getting your first 100 customers, written for early-stage founders.
How to Find Clients Quickly as an Early-Stage Founder?
Discover how early-stage founders can find their first clients quickly by focusing on signal-based prioritization rather than high-volume cold outreach.
Building a Realistic B2B Prospect List With No Customers or Brand
Build a first B2B prospect list without customers or a brand: define a buyer problem, verify account signals and review contact rights.
Build a B2B Prospect List from Zero, Without Customers or a Brand
Build a B2B prospect list from zero. Define a target, find relevant contacts and validate the list through conversations before scaling outreach.
What Signals Actually Tell You a B2B Prospect Is Worth Contacting Now?
Stop guessing which leads to call. Learn how to spot real buying signals, prioritize your pipeline, and decide when to act, with or without extra tools.
Full-funnel B2B lead generation for a small team: a practical guide
A deep, practical guide to What does a full-funnel B2B lead generation strategy look like for a small team? for sales teams.
No brand or contact list: choose first B2B outreach targets
Start B2B outreach with a clear customer problem, a small verified account set and measured replies. Learn when contextual prioritisation can help.