Marketing: Research
Marketing research by Ember: practical resources for founders and sales teams, built to help you take action.
How to Price an Early-Stage Round Using VC Benchmarks?
Learn how to decode aggregate venture data to set a defensible valuation and round size. Separate mega-round distortions from early-stage fundraising realities.
Pitch Deck Asset Licensing: Adobe, Google, and Unsplash
Check Adobe, Google Fonts and Unsplash rights before sharing editable pitch decks, including font licenses, image releases and PDF embedding.
How to Tell a Customer Story Without Sounding Like a Case Study?
Use Creation to craft a customer story that sells, not just informs. Turn dry facts into a narrative prospects believe in and act on.
Tell a B2B problem story without claiming sales effects
A narrative pitch can make a problem and decision easier to follow.
Narrative vs Metrics Deck: How Founders Decide for Updates
Narrative-led or metrics-led deck for a board or investor update? Match your audience's decision mode with a diagnostic, scripts and an action plan.
What a B2B Sales Pitch That Moves a Decision Looks Like
A practical guide to the structure that makes a B2B sales pitch move a decision forward, for sales teams.