Marketing: Guides
Marketing guides by Ember: practical resources for founders and sales teams, built to help you take action.
How to Deliver a Winning Two-Minute Demo Day Pitch?
Master the two-minute Demo Day pitch to intrigue investors and earn essential follow-up meetings. Use proven narrative pillars and strict timing rules.
How to Build an Onboarding Slide That Closes B2B Deals?
De-risk B2B software adoption with a concrete migration slide. Outline vendor duties, resource limits, and early milestones to overcome buyer hesitation.
How to Build a B2B Narrative That Survives Procurement?
Equip your B2B champion with audit-ready collateral that wins procurement approval. Learn how to turn emotional buy-in into a resilient operational case.
How to Design a Cost of Inaction Slide for Sales Decks?
Overcome buyer inertia with a Cost of Inaction slide that shows the true penalties of delaying a decision. Structure clear data to win executive approval.
How to Structure a Commercial Teaching Pitch Deck?
A commercial teaching deck delays the product reveal until the cost of inaction is undeniable. The six-stage sequence that reframes buyer assumptions.
How to Build a Pitch Deck Closing Commitment Slide?
A final "Questions?" screen kills pitch momentum. Design a commitment slide that turns the end of the meeting into a structured decision.
Turn founder expertise into a trustworthy pitch story
Turn your experience into a pitch story that builds trust: start from the problem you know, show your evidence and name what remains to be tested.
Turning closed-lost reasons into a stronger next pitch
Turn closed-lost reasons into content that warms up your next pitch: sort the objections, answer them upstream and let the pitch carry less.