Marketing: Guides
Marketing guides by Ember: practical resources for founders and sales teams, built to help you take action.
How to Prepare a Pitch Deck for External Handover?
Learn how to embed fonts and sanitize internal notes before sending your pitch deck to investors. Protect visual layouts and eliminate hidden review metadata.
How to Deliver a Winning Two-Minute Demo Day Pitch?
Master the two-minute Demo Day pitch to intrigue investors and earn essential follow-up meetings. Use proven narrative pillars and strict timing rules.
How to Build an Onboarding Slide That Closes B2B Deals?
De-risk B2B software adoption with a concrete migration slide. Outline vendor duties, resource limits, and early milestones to overcome buyer hesitation.
How to Build a B2B Narrative That Survives Procurement?
Equip your B2B champion with audit-ready collateral that wins procurement approval. Learn how to turn emotional buy-in into a resilient operational case.
How to Design a Cost of Inaction Slide for Sales Decks?
Overcome buyer inertia with a Cost of Inaction slide that shows the true penalties of delaying a decision. Structure clear data to win executive approval.
How to Structure a Commercial Teaching Pitch Deck?
A commercial teaching deck delays the product reveal until the cost of inaction is undeniable. The six-stage sequence that reframes buyer assumptions.
How to Build a Pitch Deck Closing Commitment Slide?
A final "Questions?" screen kills pitch momentum. Design a commitment slide that turns the end of the meeting into a structured decision.
Turn founder expertise into a trustworthy pitch story
Turn your experience into a pitch story that builds trust: start from the problem you know, show your evidence and name what remains to be tested.
Turning closed-lost reasons into a stronger next pitch
Turn closed-lost reasons into content that warms up your next pitch: sort the objections, answer them upstream and let the pitch carry less.