Leadership: Frameworks
Leadership frameworks by Ember: practical resources for founders and sales teams, built to help you take action.
GuidesOrganisation and documents
How to Prioritize B2B Leads Without a Marketing Team?
Prioritize B2B leads without a marketing team by matching an ICP hypothesis with observable buying signals. Build a daily outreach queue focused on timing.
8 min read
GuidesOrganisation and documents
How to Prioritise Lead Conversations for Scale-Up Teams?
How to prioritise lead conversations: use a decision structure to rank B2B opportunities by readiness, not volume. A practical guide for scale-up teams.
8 min read
GuidesOrganisation and documents
Build trust before a B2B sales call
Before a call, share content that helps the prospect examine their own problem.
8 min read
GuidesOrganisation and documents
First Sales Hire in a Startup: Why the Old Playbook Falls Short
Your first sales hire is a critical decision. See why the traditional playbook falls short at early stage and what to do instead.
8 min read