Guides
Practical guides for funding, presenting and growing your business.
453 publications
Before choosing Fund Your Growth, check this evidence
Before choosing Fund Your Growth: separate proof from assumptions, test the riskiest one with real customers, and organize your materials in a Data Room.
B2B Funding Strategy Without an Investor Network
Which funding strategy fits a B2B founder who already has revenue but no investor network? A structured decision guide for early-stage founders.
Lead Scoring for Low-Data B2B Teams: Choose the Right Model
Which lead scoring model fits a B2B team with under 50 closed deals? A rule-based approach to prioritize prospects, with Lead Intelligence.
How to Score B2B Leads Without CRM History or Marketing Automation?
Score B2B leads without CRM history or marketing automation. Build a modern model with verified observations and measurable next steps for your sales team.
Creation Use Cases for Early-Stage Founders in Traction
Creation helps traction-stage founders turn customer, revenue and product evidence into a pitch for investors, recruits and partners.
Can You Build a Trusted Financial Model Without a CFO?
Learn how to build a reliable financial model that wins investor trust without a CFO. This guide helps early-stage founders master startup forecasting.
Warm Up Investors with Your Personal Brand Before Fundraise
Use your personal brand as a B2B founder to warm up investors before fundraising. Ember's Lead Intelligence guide gives you a structured decision framework.
How to Build a 12-Month Cash Runway That Investors Trust?
Build a 12-month cash runway forecast investors trust with Fund Your Growth. Use a structured method to define outcomes, check evidence, and choose actions.
B2B Lead Scoring Models for Sales Teams Under 5 People
Discover how to build a realistic B2B lead scoring model tailored for sales teams with fewer than five people. Learn how to optimize your pipeline with Ember.
Key Signals Founders Must Watch Before Their Pitch Deck
Learn which warning signs mean your outreach strategy needs work before you pitch. Lead Intelligence helps you structure your narrative and targeting.
Creation Use Cases for Founders Seeking First Clients
Use Creation to turn your vision into a structured pitch and win first clients. A diagnostic, scripts and an action plan for early-stage founders.
How to Build a 12-Month Cash Forecast for Investor Scrutiny?
How to build a 12-month cash forecast that survives investor scrutiny. A structured method for SME leaders, presented as a decision to structure.
How to Turn a Customer Story Into a Pitch That Closes Deals?
Turn a real customer story into a pitch narrative that closes deals. This guide gives bootstrapped founders a structured method to build a compelling story.
A 12-Month Investor Update Cadence for Early-Stage Founders
How to build a 12-month investor update cadence that keeps angels engaged: a structured method for early-stage founders.
How Founders Use Content as a Pre-Sales Trust Mechanism?
Use content as a pre-sales trust mechanism to build authority before outreach. This guide helps sales teams turn insights into closed deals without lead-gen.
How to set a B2B price when you have no benchmark?
Set a B2B price without a market benchmark: a value-based method built from your customer's value drivers, with its limits and a first test to run.
Solve Pitch Deck Outreach: Define Outcomes and Choose the Next Action
Learn to solve pitch deck outreach problems by defining outcomes and choosing next actions. This guide provides a diagnostic and action plan for founders.
How to Decide Who to Contact for Your Pitch Deck as a New?
How a founder preparing a pitch deck decides who to contact, why now and with which message, using Lead Intelligence.
Which Pitch Deck Red Flags Should Alert a Founder?
Learn which critical pitch deck red flags should alert early-stage founders before building and funding a project. Avoid strategic mistakes with our guide.
How Creation Helps Founders Validate Their Market?
Validate a market with Creation: a clear deck or other format to test your hypotheses, editable and rehearsable. Validation comes from your customers.