Guides

Practical guides for funding, presenting and growing your business.

453 publications

Lead Intelligence

How to Build a B2B Prospect List from Scratch for Founders?

Learn how to build a B2B prospect list from scratch without buying expensive databases. This guide helps early-stage founders validate market fit first.

Understand a problem8 min read
Lead Intelligence

How small sales teams build pipeline without a lead scoring?

Small sales teams can turn product usage into pipeline without a scoring tool by using lead intelligence. Define outcomes first, then check evidence and act.

Understand a problem8 min read
Fund Your Growth

What Should a French SME Leader Prioritize in 2026 When Cash Is Tight?

Cash, credit, late payment: what a French SME leader should prioritize in 2026, with official figures from the Banque de France and Bpifrance.

Understand how it works8 min read
Fund Your Growth

What Angel Investors and Pre-Seed VCs Screen in 10 Minutes?

Learn what angel investors and pre-seed VCs screen for in the first 10 minutes. Use this guide to structure your pitch deck for rapid approval and funding.

Understand a problem8 min read
Fund Your Growth

Angel Investor Screening Criteria for Pre-Seed 2026

Learn the key signals angel investors evaluate at pre-seed in 2026, beyond your pitch deck. Use Fund Your Growth to sharpen your structure and strategy.

Understand a problem8 min read
Fund Your Growth

Cap Table Mistakes That Haunt Founders After a Seed Round

Avoid cap table mistakes that haunt founders three years post-seed. Structure equity and prevent costly errors at incorporation.

Apply a method8 min read
Creation

Use Creation for Market Entry Decisions as a Founder

Turn market entry uncertainty into a structured decision with Creation. A diagnostic for founders testing new ICPs or geographies.

Explore a use case8 min read
Creation

Which Proofs to Check Before Choosing Creation for Your First Clients?

Verify early proofs before picking Creation for your first B2B clients. This guide delivers a diagnostic to structure your decision and avoid shortcuts.

Review the proof8 min read
Fund Your Growth

Forecast Revenue for 2026 Investor Updates Without a Finance

B2B revenue forecast for investors without a finance lead: separate signed, pipeline and assumptions, present three scenarios, and back every figure.

Track a signal8 min read
Fund Your Growth

How to Build a Target Investor List for B2B Fundraising?

Build a target investor list for B2B fundraising with a structured method. Define your goal, check evidence, compare options, and choose a next action.

Understand a problem8 min read
Fund Your Growth

Euro-Area Financial Integration: What It Means for Investor Choice

Learn how euro-area financial integration impacts your startup's investor base. Early-stage founders, choose investors strategically with our diagnostic guide.

Understand a problem8 min read
Lead Intelligence

Best Lead Scoring Model for B2B Teams With Fewer Than 50 Deals

Why points-based scoring fails with few closed deals and how to prioritize from context with Lead Intelligence. Limits and cases where to keep points.

Understand a problem8 min read
Lead Intelligence

Which criteria help prioritise B2B leads?

Without reliable closed-deal history, no score predicts a contract.

Understand a problem8 min read
Creation

Tell a B2B problem story without claiming sales effects

A narrative pitch can make a problem and decision easier to follow.

Read an authority analysis8 min read
Creation

Creation Use Cases for Founders Seeking Product-Market Fit

Discover how Creation helps founders achieve product-market fit by structuring decisions, not just generic tips. Use this diagnostic method to act.

Explore a use case8 min read
Fund Your Growth

Growth Finance Decisions for Bootstrapped Founders

Use Fund Your Growth to structure growth finance for bootstrapped founders. A clear, actionable method for early-stage decisions.

Explore a use case8 min read
Lead Intelligence

Build a B2B Lead Scoring Model with Under 50 Closed Deals

Build a B2B lead score with fewer than 50 closed deals: separate fit from engagement, handle strong actions separately, and review each rule.

Understand a problem8 min read
Fund Your Growth

How to Keep a Cap Table Clean Between Fundraising Rounds?

Keep your cap table clean between funding rounds without a lawyer on retainer. A practical plan for scale-ups: records, audits and dilution scenarios.

Apply a method8 min read
Creation

How to Build a B2B Sales Pitch from a Real Customer Story

How to build a B2B pitch around a real customer story: the obstacle, a structured narrative, verified facts and limits, with no promise of results.

Review the proof8 min read
Fund Your Growth

What Should B2B SME Leaders Prioritize in 2026?

What B2B SME leaders should prioritize in 2026: strategy, cash, repeatable sales and a short list, based on three sources and a simple four-step method.

Understand how it works8 min read