Guides
Practical guides for funding, presenting and growing your business.
453 guides
difference
Lead Intelligence
Lead Intelligence
Leaders vs. Managers: The Difference for Founder-Led Teams
How a founder-led team can tell leading from managing, with one simple change to your meetings that you can try this week.
efficient
Fund Your Growth
Fund Your Growth
Capital-Efficient Seed Round: How Small Can It Be?
A practical guide to sizing a capital-efficient seed round: how small the round can credibly be, what it signals to investors, and how to structure it.
2
Creation
Creation
B2B Pitch Deck: Get an Investor to Decide in the Room, Not After
How to structure a B2B pitch deck for an investor: write the story first, keep five to seven ideas, open with three slides and end on an explicit ask.
2
Lead Intelligence
Lead Intelligence
Build a B2B Prospect List from Zero, Without Customers or a Brand
Build a B2B prospect list from zero. Define a target, find relevant contacts and validate the list through conversations before scaling outreach.
2
Creation
Creation
What a B2B Sales Pitch That Moves a Decision Looks Like
A practical guide to the structure that makes a B2B sales pitch move a decision forward, for sales teams.
2
Lead Intelligence
Lead Intelligence
What Signals Actually Tell You a B2B Prospect Is Worth Contacting Now?
Stop guessing which leads to call. Learn how to spot real buying signals, prioritize your pipeline, and decide when to act, with or without extra tools.
qualification
Lead Intelligence
Lead Intelligence
Does Real-Time Lead Qualification Replace BANT for Small Teams?
Real-time lead qualification helps small teams prioritise conversations without rigid BANT rules. When to use it, how to set it up, and when BANT still works.
playbook
Second Brain
Second Brain
First Sales Hire in a Startup: Why the Old Playbook Falls Short
Your first sales hire is a critical decision. See why the traditional playbook falls short at early stage and what to do instead.
2
Lead Intelligence
Lead Intelligence
Full-funnel B2B lead generation for a small team: a practical guide
A deep, practical guide to What does a full-funnel B2B lead generation strategy look like for a small team? for sales teams.
2
Lead Intelligence
Lead Intelligence
No brand or contact list: choose first B2B outreach targets
Start B2B outreach with a clear customer problem, a small verified account set and measured replies. Learn when contextual prioritisation can help.
2
Lead Intelligence
Lead Intelligence
Startup success rates and the next B2B sales decision
A startup success rate depends on the cohort and milestone. Use customer fit, current signals and your own results to choose the next sales conversation.
2
Lead Intelligence
Lead Intelligence
How to Prioritise B2B Leads Without Drowning in Volume
Stop chasing volume. A three-phase method to decide who to contact, why now and with which message, and when a generic tool is enough.