Guides
Practical guides for funding, presenting and growing your business.
453 guides
2
Lead Intelligence
Lead Intelligence
How to Score and Prioritise B2B Leads in 2026 with Ember?
Prioritise B2B leads by customer fit, verified signals and timing. Review the reasons behind each score before increasing outreach.
2
Lead Intelligence
Lead Intelligence
Building a B2B account list without an existing network
Build a first B2B account list without a network: define the buyer problem, verify sources and contact rights, then prioritise a small set.
diligence
Fund Your Growth
Fund Your Growth
Cap Table Mistakes in Seed Due Diligence: A Founder's Guide
Avoid common cap table mistakes in seed due diligence to build investor confidence. Our guide helps early-stage founders organize ownership and prevent errors.
2
Lead Intelligence
Lead Intelligence
No Marketing Ops: Build a Four-State B2B Lead Queue
Replace numerical lead scoring with a four-state queue. Move records only when dated evidence resolves the next unknown and supports the following sales action.
2
Lead Intelligence
Lead Intelligence
B2B Lead Vendor Shortlist With Seven Evidence Checks
Apply a practical, evidence-based method to make this B2B decision. Keep sources, owners, limits and next actions visible before acting and reviewing results.
2
Lead Intelligence
Lead Intelligence
Solo Outbound: Build a Week You Can Sustain for B2B
Diagnose this B2B signal with reviewable facts. Separate causes, assumptions, limits and the next action before changing your operating process as a team.
2
Lead Intelligence
Lead Intelligence
Audit the Evidence Behind Every B2B Lead Score Weight
Audit a B2B lead score without an analyst. Tie each weight to observable evidence, separate fit from engagement, expose unknowns, and set review rules.
managerless
Lead Intelligence
Lead Intelligence
Managerless Outbound Review: Keep a Decision Ledger
Make this B2B decision with a practical method grounded in evidence. Keep sources, owners, limits and next actions visible before acting and reviewing results.
2026
Creation
Creation
How to Structure a 2026 Pitch Deck for Skeptical Investors?
Structure a 2026 pitch deck that cuts through AI sameness. Use this guide to build trust with skeptical investors and win funding. 156 chars total here.
2
Lead Intelligence
Lead Intelligence
Build a B2B ICP From Real Deals, Losses and Evidence
Build a B2B ICP from won, lost, and disqualified deals. Separate evidence from assumptions, correct survivor bias, and plan the next market test right now.
decision
Lead Intelligence
Lead Intelligence
Silicon Valley or Another Hub? A Founder Decision Guide
Compare Silicon Valley with other startup hubs on investor fit, customer access, talent, immigration and runway. Run one bounded test before relocating.
2
Lead Intelligence
Lead Intelligence
Before You Pay: The Minimum B2B Lead Evidence Pack
Audit a B2B lead batch before payment with traceable provenance, rights, corrections and transfer tests. Sign one clear acceptance or rejection record.
2
Creation
Creation
Proof Asset B2B Founders Need Before First Sales Meeting
What proof asset does a B2B founder need before a first sales meeting when the deck alone is not enough? A diagnostic and method to choose.
2
Lead Intelligence
Lead Intelligence
Minimum Outbound Routine: Respond, Advance, Open for B2B
A minimal weekly outbound routine for a solo B2B founder: respond to buyers, advance open conversations, then open a few new accounts.
2
Fund Your Growth
Fund Your Growth
A Defensible Investor Target List for a B2B Founder in 2026
A practical guide to building a defensible investor target list when raising in 2026: qualification criteria, limits and next steps.
2
Lead Intelligence
Lead Intelligence
First B2B Cold Email: The Pre-Send Control in practice
A pre-send checklist for a first B2B cold email: applicable rule, professional relevance, honest sender identity, domain authentication and opt-out.
2
Lead Intelligence
Lead Intelligence
The signature file: due diligence for a B2B lead supplier
Apply a practical, evidence-based method to make this B2B decision. Keep sources, owners, limits and next actions visible before acting and reviewing results.
2
Lead Intelligence
Lead Intelligence
One market, one channel: a small-team B2B lead strategy
Turn this B2B decision into a reviewable method grounded in evidence. Keep sources, owners, limits and next actions visible before acting and learning.
2
Second Brain
Second Brain
A Decision Method for B2B Founders in 2026 Growth Tactics
B2B founders overwhelmed by growth tactics can use this diagnostic from Lead Intelligence. It turns conflicting advice into a clear, measurable next step.