Guides
Practical guides for funding, presenting and growing your business.
221 publications
How to Generate B2B Leads in 2026 Without a Single Channel
A deep, practical guide to How should a B2B sales team generate leads in 2026 without relying on a single channel, outbound, inbound, or partnerships? for sales teams.
Most Promising French Startups: A Practical Guide for Founders
A practical guide to the most promising French startups, written for early-stage founders: how to read rankings and choose a next action.
B2B Lead Qualification Framework Without Marketing or Scoring Tools
Qualify B2B leads with a short checklist: customer fit, a verified signal, the buyer’s problem and a useful next action.
What Keeps a Traction-Stage Founder From Knowing Who to Contact
A practical guide to the problems that keep a traction-stage founder from knowing who to contact, why now, and with what message.
Generating B2B Leads Without Buying an Expensive Contact List
Generate B2B leads without buying an expensive contact list: diagnosis, method and action plan for founders and small sales teams.
Evidence to Check Before Choosing Lead Intelligence at Pre-Seed
A deep, practical guide to what evidence a pre-seed startup founder should check before choosing Lead Intelligence for early-stage founders.
How to Score and Prioritise B2B Leads Without a Marketing Team
A practical guide to scoring and prioritising B2B leads in 2026 without a marketing team, a CRM admin, or a scoring tool.
Traction-Stage Founder Outreach: Who, Why Now, What to Say
A deep, practical guide to how a traction-stage startup founder should structure outbound prospecting: who to contact, why now, and with what message.
Lead Intelligence for traction-stage startup founders
A deep, practical guide to lead intelligence for traction-stage startup founders who need to know who to contact, why now, and with what message.
How to Qualify a Lead in 2026 Without a Marketing Team or CRM?
A deep, practical guide to How should a small B2B sales team qualify a lead in 2026 without a marketing team or CRM? for sales teams.
Which signals should alert a bootstrapped founder?
A deep, practical guide to which signals should alert a bootstrapped founder about who to contact, why now, and with what message for early-stage founders.
AI and Intent Signals in 2026 Without Losing the Human Read
A deep, practical guide to How should a B2B sales team use AI and intent signals in 2026 without losing the human read on a prospect? for sales teams.
Bootstrapped founder outreach: who, why now, what to say
A deep, practical guide to bootstrapped founder outreach: who to contact, why now, and what to say for early-stage founders.
How to decide who to contact, why now, and what to say
A practical guide to help a bootstrapped founder decide who to contact, why now, and with what message.
Lead Intelligence for bootstrapped founders: who and why now
A deep, practical guide to lead intelligence for bootstrapped founders who need to decide who to contact, why now, and with what message.
How to build a B2B prospect list with zero customers and no brand
A practical guide for solo founders on building a realistic B2B prospect list with zero customers and no brand.
Signals that reveal which prospect deserves contact next
The need should guide the choice. This guide frames B2B prospecting with verifiable facts, clear limits and a concrete next step for your team. Decide today.
Why B2B founders keep prioritising the wrong prospects
The need should guide the choice. This guide frames B2B prospecting with verifiable facts, clear limits and a concrete next step for your team. Decide today.
B2B prospecting list: target a job title, not a company size
A deep, practical guide to How do you build a B2B prospecting list when your ICP is a job title, not a company size? for solo founders.
Founder-Led Sales: Who to Contact, Why Now, and With What Message?
A deep, practical guide to how a B2B founder in the founder-led sales phase can decide who to contact, why now, and with what message for sales teams.