Guides
Practical guides for funding, presenting and growing your business.
220 guides
2
Lead Intelligence
Lead Intelligence
Build a B2B ICP From Real Deals, Losses and Evidence
Build a B2B ICP from won, lost, and disqualified deals. Separate evidence from assumptions, correct survivor bias, and plan the next market test right now.
decision
Lead Intelligence
Lead Intelligence
Silicon Valley or Another Hub? A Founder Decision Guide
Compare Silicon Valley with other startup hubs on investor fit, customer access, talent, immigration and runway. Run one bounded test before relocating.
2
Lead Intelligence
Lead Intelligence
Before You Pay: The Minimum B2B Lead Evidence Pack
Audit a B2B lead batch before payment with traceable provenance, rights, corrections and transfer tests. Sign one clear acceptance or rejection record.
2
Lead Intelligence
Lead Intelligence
Minimum Outbound Routine: Respond, Advance, Open for B2B
A minimal weekly outbound routine for a solo B2B founder: respond to buyers, advance open conversations, then open a few new accounts.
2
Lead Intelligence
Lead Intelligence
First B2B Cold Email: The Pre-Send Control in practice
A pre-send checklist for a first B2B cold email: applicable rule, professional relevance, honest sender identity, domain authentication and opt-out.
2
Lead Intelligence
Lead Intelligence
The signature file: due diligence for a B2B lead supplier
Apply a practical, evidence-based method to make this B2B decision. Keep sources, owners, limits and next actions visible before acting and reviewing results.
2
Lead Intelligence
Lead Intelligence
One market, one channel: a small-team B2B lead strategy
Turn this B2B decision into a reviewable method grounded in evidence. Keep sources, owners, limits and next actions visible before acting and learning.
2
Lead Intelligence
Lead Intelligence
Which B2B Lead Channel Works? Test the Real Mechanism
Turn this B2B signal into a reviewable diagnosis. Keep facts, sources, assumptions, limits and correction conditions visible before taking action as a team.
2
Lead Intelligence
Lead Intelligence
One Qualification Contract Across Every B2B Channel
Preserve native evidence from every B2B channel before applying one qualification contract. Keep conflicts visible and give each lead one reversible next step.
investor
Lead Intelligence
Lead Intelligence
Investor Silence After a Pitch: Diagnose the Decision Gap
Analyse this B2B problem without confusing signal and cause. Preserve facts, sources, limits and next actions in one reviewable decision record for the team.
calendar
Lead Intelligence
Lead Intelligence
Full-Cycle Sales Calendar: Serve Buyers and Refill Pipeline
Build a full-cycle sales calendar with separate buyer, follow-up and pipeline blocks. Define service promises, capacity limits and a strict urgent queue.
2
Lead Intelligence
Lead Intelligence
Lean B2B Nurturing Without a Marketing Team: a Guide
Apply a practical, evidence-based method to make this B2B decision. Keep sources, owners, limits and next actions visible before acting and reviewing results.
decisions
Lead Intelligence
Lead Intelligence
Weekly Outbound Review: Turn Evidence Into Three Decisions
Make this B2B decision with a practical method grounded in evidence. Keep sources, owners, limits and next actions visible before acting and reviewing results.
2
Lead Intelligence
Lead Intelligence
Manual Lead Scoring With Overrides for Small B2B Teams
Build a manual lead score your sales team can challenge safely. Calibrate one cohort, log every override, and close the loop together in a weekly review.
activate
Lead Intelligence
Lead Intelligence
Activate a Buying Group With One Rep and One Decision
Align a B2B buying group with one shared consensus file. Ask each role one useful question, consolidate objections and stop when no new evidence moves.
2
Lead Intelligence
Lead Intelligence
The Minimum Proof Asset Before Zero-Budget B2B Outbound
Build one honest, source-backed proof card before B2B outbound. Show the audience, starting condition, method, evidence, limits and the next buyer decision.
enterprise
Lead Intelligence
Lead Intelligence
Enterprise Outbound Cadence Built Around Account Evidence
Apply a practical, evidence-based method to make this B2B decision. Keep sources, owners, limits and next actions visible before acting and reviewing results.
2
Lead Intelligence
Lead Intelligence
B2B Outbound Data in 2026: Provenance Before Volume
Make this B2B decision with a practical method grounded in evidence. Keep sources, owners, limits and next actions visible before acting and reviewing results.
2
Lead Intelligence
Lead Intelligence
Sales-Owned B2B Qualification Without Marketing Support
A simple B2B qualification framework for a sales team with no marketing support: four evidence gates, four states, visible sources and limits.