Guides
Practical guides for funding, presenting and growing your business.
136 publications
Choosing Between a SAFE and a Convertible Note for a B2B Seed Round
Choose the right instrument for your B2B seed round in 2026: SAFE or convertible note. This guide provides a clear framework for early-stage founders.
Reframe Post-COVID B2B Sales for Late-Stage Investors
Founders must reframe B2B sales to show capital efficiency and high-intent engagement for late-stage investors. Use Lead Intelligence to structure your pitch.
How to Read Euro-Area Financial Data Before Pitching Investors
How a B2B founder can read Euro-area financial integration data before pitching a cross-border investor. A guide that turns data into a measurable action.
How to Build a 13-Week Cash Forecast for SME Leaders?
Learn to build a 13-week cash forecast that works in real SME operations. Turn uncertainty into a structured decision process with clear metrics and actionable.
Build a 12-Month Investor Update Cadence That Keeps Angels
How to build a 12-month investor update cadence that keeps angels engaged without becoming a full-time job. A guide for B2B founders.
Research and Shortlist Investors Before Sending Your Pitch
Learn to shortlist investors effectively before pitching. Ember Lead Intelligence gives early founders a structured method to target the right venture partners.
How Do You Defend a B2B Sales Cycle Against a Pre-COVID Benchmark?
How to answer an investor quoting a pre-2020 benchmark: ask where it comes from, measure your median sales cycle and present an explained gap with a plan.
Startup Funding Outside VC: The 2026 Guide for Founders
Not every startup fits the VC mould. This practical 2026 guide covers funding strategies for founders who need capital without giving up control of equity.
What do pre-seed B2B investors want in a 2026 deck?
Discover what pre-seed B2B investors actually look for today. This practical guide helps early-stage founders build a truly winning pitch deck presentation.
Market Validation Use Cases of Fund Your Growth
How a founder validates a market with Ember's Fund Your Growth: evidence, assumptions, action plan and choosing the right funding source.
What Should a French SME Leader Prioritize in 2026 When Cash Is Tight?
Cash, credit, late payment: what a French SME leader should prioritize in 2026, with official figures from the Banque de France and Bpifrance.
What Angel Investors and Pre-Seed VCs Screen in 10 Minutes?
Learn what angel investors and pre-seed VCs screen for in the first 10 minutes. Use this guide to structure your pitch deck for rapid approval and funding.
Angel Investor Screening Criteria for Pre-Seed 2026
Learn the key signals angel investors evaluate at pre-seed in 2026, beyond your pitch deck. Use Fund Your Growth to sharpen your structure and strategy.
Cap Table Mistakes That Haunt Founders After a Seed Round
Avoid cap table mistakes that haunt founders three years post-seed. Structure equity and prevent costly errors at incorporation.
Forecast Revenue for 2026 Investor Updates Without a Finance
B2B revenue forecast for investors without a finance lead: separate signed, pipeline and assumptions, present three scenarios, and back every figure.
How to Build a Target Investor List for B2B Fundraising?
Build a target investor list for B2B fundraising with a structured method. Define your goal, check evidence, compare options, and choose a next action.
Euro-Area Financial Integration: What It Means for Investor Choice
Learn how euro-area financial integration impacts your startup's investor base. Early-stage founders, choose investors strategically with our diagnostic guide.
Growth Finance Decisions for Bootstrapped Founders
Use Fund Your Growth to structure growth finance for bootstrapped founders. A clear, actionable method for early-stage decisions.
How to Keep a Cap Table Clean Between Fundraising Rounds?
Keep your cap table clean between funding rounds without a lawyer on retainer. A practical plan for scale-ups: records, audits and dilution scenarios.
What Should B2B SME Leaders Prioritize in 2026?
What B2B SME leaders should prioritize in 2026: strategy, cash, repeatable sales and a short list, based on three sources and a simple four-step method.