Ember.Ember

Guides

Practical guides for funding, presenting and growing your business.

149 guides

Practical guide

financial

Fund Your Growth

Fund Your Growth

How to Build a Seed Financial Model and Investor List?

Align your Seed round runway with operational milestones to secure the right venture capital partners. Build driver-based models and qualify target funds.

8 min
Practical guide

balance

Fund Your Growth

Fund Your Growth

Balance Grants, Debt, and Equity in Your Capital Stack

Preserve founder equity and extend runway by pairing non-dilutive grants, debt, and equity. Sequence each funding instrument around operational milestones.

8 min
Practical guide

balance

Fund Your Growth

Fund Your Growth

How to Balance Grants, Debt, and Equity in Your Capital Stack

Grants, operational debt or venture equity: match each funding instrument to the risk it covers to protect your cap table and your cash runway.

8 min
Practical guide

prepare

Fund Your Growth

Fund Your Growth

How to Prepare a Seed Round for US Venture Capital?

Size your seed round accurately by tying operational runway to clear commercial milestones. Target thesis-aligned US investors and prepare an audited data room.

8 min
Practical guide

13

Fund Your Growth

Fund Your Growth

How to Build a Defensible 13-Week Cash Runway Forecast?

Track weekly cash flow to identify liquidity troughs and prove operational solvency to investors. Map real collections, plan disbursements, and track variances.

8 min
Practical guide

negotiate

Fund Your Growth

Fund Your Growth

How to Negotiate Investor Veto Rights in a Term Sheet?

Investor veto rights protect minority shareholders but can paralyze operations. Four levers to frame protective provisions without stalling daily execution.

8 min
Practical guide

auditable

Fund Your Growth

Fund Your Growth

Series A: Building a Strong Thesis and an Auditable Data Room

Align your investment thesis with an auditable data room to pass Series A diligence. Prove repeatable growth mechanics and eliminate blind spots.

8 min
Practical guide

calculate

Fund Your Growth

Fund Your Growth

How to Calculate BSA-AIR Dilution with Cap and Floor?

Calculate BSA-AIR dilution by comparing cap, discount and floor. A documented step-by-step method with a worked numeric example to prepare your raise.

9 min
Practical guide

calculating

Fund Your Growth

Fund Your Growth

Calculating BSA Air Dilution Across Multiple Valuation Caps

Model multiple BSA Air valuation caps accurately to protect founder equity before your next priced round. See how conversion prices impact your cap table.

8 min
Practical guide

convertible

Fund Your Growth

Fund Your Growth

What Happens When a Convertible Note Reaches Maturity?

Learn what happens when a convertible note matures and how to negotiate extensions to protect your cap table. Discover key outcomes and runway strategies.

8 min
Practical guide

liquidation

Fund Your Growth

Fund Your Growth

Liquidation Preference and Waterfall: How Exit Payouts Work

A liquidation preference sets who gets paid first at exit. The distribution waterfall, participating clauses and the indifference point explained.

8 min
Practical guide

defensible

Fund Your Growth

Fund Your Growth

How to Build a Defensible SaaS Business Plan for Investors

Build a defensible SaaS business plan that proves unit economics and protects runway under investor scrutiny. Align revenue models with due diligence needs.

10 min
Practical guide

executives

Fund Your Growth

Fund Your Growth

Fund Your Growth Use Cases for Account Executives

Use cases of Fund Your Growth for Account Executives in growth financing. A guide for B2B sales teams to structure their decisions and next steps.

8 min
Practical guide

2

Fund Your Growth

Fund Your Growth

How to Set B2B Prices Without Competitors to Benchmark?

Discover how to set B2B prices without competitors. Use Fund Your Growth to test your assumptions and avoid pricing guesswork as an early-stage founder.

8 min
Practical guide

croissance

Fund Your Growth

Fund Your Growth

Finance ta croissance Use Cases for Accounting Firm Owners

Use Lead Intelligence to capture qualified leads and structure your firm's growth. A decision framework for managing partners seeking actionable results.

8 min
Practical guide

presentation

Fund Your Growth

Fund Your Growth

How to Read a Bpifrance Investor Presentation for Your Fundraise

How to read a Bpifrance investor presentation to benchmark your own fundraise, as a structured decision for SME leaders.

8 min
Practical guide

leaders

Fund Your Growth

Fund Your Growth

Use cases of Fund Your Growth for agency leaders

Discover how to finance your business growth effectively with Ember. Our practical guide covers key funding use cases for ambitious agency and SME leaders.

8 min
Practical guide

presentation

Fund Your Growth

Fund Your Growth

How to Read a Bpifrance Financement Presentation for SME?

How to read a Bpifrance Financement investor presentation to benchmark SME debt conditions, as a structured decision with a clear next action.

8 min
Practical guide

directors

Fund Your Growth

Fund Your Growth

Growth Use Cases for Sales Directors via Fund Your Growth

Sales Directors use Fund Your Growth to align commercial goals with funding strategy. This guide turns growth into a structured action plan with clear metrics.

8 min

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