Guides
Practical guides for funding, presenting and growing your business.
75 publications
Build trust before a B2B sales call
Before a call, share content that helps the prospect examine their own problem.
What Does the Perfect B2B Sales Pitch Actually Look Like?
What the perfect B2B sales pitch looks like, and what a 500-buyer study got wrong about it. A structured guide for sales teams, based on verified observations.
What to Verify Before Choosing Creation as a Founder?
Learn what traction-stage founders must verify before choosing Creation. This guide turns the decision into a structured diagnostic method.
Creation Use Cases for Founders Seeking Investors
Use Creation to structure an investor deck from project evidence. Verify claims, funding ask and current tool features before outreach.
How to Turn a Customer Story Into a Pitch Deck That Closes?
Turn one customer story into a pitch deck that closes deals. Use Creation to structure evidence and drive decisions for early-stage founders.
Creation Use Cases for Founders Launching First Product
Structure your first product launch with Creation to turn ideas into a persuasive narrative. This guide helps early-stage founders build a data-driven pitch.
What evidence should a bootstrapped founder bring to Creation?
A bootstrapped founder should gather the customer problem, tests run and observed results before making a presentation.
Use Creation to Pitch Business Angels: Use Cases
How a founder uses Creation to approach business angels: deck, one-pager, consistent figures and limits, with no promise of funding.
Authentic Customer Stories: A Method for B2B Sales Teams
How to tell a customer story in a sales deck without inventing results: five steps, an illustrative example and the limits you should know.
Use Creation for Market Entry Decisions as a Founder
Turn market entry uncertainty into a structured decision with Creation. A diagnostic for founders testing new ICPs or geographies.
Which Proofs to Check Before Choosing Creation for Your First Clients?
Verify early proofs before picking Creation for your first B2B clients. This guide delivers a diagnostic to structure your decision and avoid shortcuts.
Tell a B2B problem story without claiming sales effects
A narrative pitch can make a problem and decision easier to follow.
Creation Use Cases for Founders Seeking Product-Market Fit
Discover how Creation helps founders achieve product-market fit by structuring decisions, not just generic tips. Use this diagnostic method to act.
How to Build a B2B Sales Pitch from a Real Customer Story
How to build a B2B pitch around a real customer story: the obstacle, a structured narrative, verified facts and limits, with no promise of results.
Creation Use Cases for Early-Stage Founders in Traction
Creation helps traction-stage founders turn customer, revenue and product evidence into a pitch for investors, recruits and partners.
Creation Use Cases for Founders Seeking First Clients
Use Creation to turn your vision into a structured pitch and win first clients. A diagnostic, scripts and an action plan for early-stage founders.
How to Turn a Customer Story Into a Pitch That Closes Deals?
Turn a real customer story into a pitch narrative that closes deals. This guide gives bootstrapped founders a structured method to build a compelling story.
How Founders Use Content as a Pre-Sales Trust Mechanism?
Use content as a pre-sales trust mechanism to build authority before outreach. This guide helps sales teams turn insights into closed deals without lead-gen.
How Creation Helps Founders Validate Their Market?
Validate a market with Creation: a clear deck or other format to test your hypotheses, editable and rehearsable. Validation comes from your customers.
How to Build a B2B Pitch Around a Real Customer Result
Build a B2B pitch around a real customer result: choosing the result, verifying it, picking the format and the next step, with no promise of gains.