Ember.Ember

Guides

Practical guides for funding, presenting and growing your business.

149 guides

Practical guide

series

Fund Your Growth

Fund Your Growth

Post-money SAFE: how much stays fixed until the Series A?

A post-money SAFE sells a known share at signing, yet the Series A still dilutes it: new money, option pool, pro rata. Worked example from the YC guide.

6 min
Practical guide

fundraising

Fund Your Growth

Fund Your Growth

Use British Business Bank data to frame a UK fundraising round

Use 2026 British Business Bank publications to frame a UK raise without mistaking market totals for your company valuation.

8 min
Practical guide

protecting

Fund Your Growth

Fund Your Growth

Protecting Founder Equity in a Shotgun Buy-Sell Clause

Protect your startup equity from predatory buyout tactics in a shotgun clause. Discover essential safeguards like valuation floors and flexible payment terms.

8 min
Practical guide

2025

Fund Your Growth

Fund Your Growth

How the 2025 QSBS Tax Rules Benefit Startup Founders?

New Section 1202 tax rules allow founders to exclude capital gains starting after a three-year holding period. Explore higher $15M caps and tiered exit options.

8 min
Practical guide

executive

Fund Your Growth

Fund Your Growth

SAS vs SARL: Choosing the Best Executive Status in France

Choose between a SAS and SARL to minimize executive social charges and protect your initial cash runway. Compare salary levies, zero-pay rules, and dividends.

8 min
Practical guide

retail

Fund Your Growth

Fund Your Growth

How to Raise EU Retail Equity and Keep a Clean Cap Table?

Raise retail equity across the EU while protecting your cap table for future venture capital rounds. Explore ECSP rules and SPVs to avoid governance bottlenecks.

8 min
Practical guide

emergence

Fund Your Growth

Fund Your Growth

Guide to Bourse French Tech Emergence Deeptech Grants

Explore Bpifrance's Bourse French Tech Émergence for deeptech projects : eligibility, eligible expenses and a non-dilutive grant of up to 90,000 euros.

8 min
Practical guide

benchmarks

Fund Your Growth

Fund Your Growth

How to Price an Early-Stage Round Using VC Benchmarks?

Learn how to decode aggregate venture data to set a defensible valuation and round size. Separate mega-round distortions from early-stage fundraising realities.

8 min
Practical guide

incentives

Fund Your Growth

Fund Your Growth

Combining CIR and JEI to Maximize French R&D Incentives

Combine CIR and JEI status to lower payroll charges and recoup eligible French R&D expenses. Explore core rules, spending ratios, and social exemption limits.

8 min
Practical guide

504

Fund Your Growth

Fund Your Growth

SBA 504 Loans for Major Fixed Assets and Real Estate

Finance commercial real estate and heavy equipment with long-term fixed rates while preserving company equity. Learn how the dual-lender SBA 504 program works.

8 min
Practical guide

506

Fund Your Growth

Fund Your Growth

How to Choose Between Rule 506(b), 506(c), and Reg CF?

Choose the right seed round exemption between Rule 506(b), 506(c), and Reg CF. Balance public solicitation rules, investor verification, and disclosure costs.

8 min
Practical guide

financial

Fund Your Growth

Fund Your Growth

Financial Modeling for Debt and Revenue-Based Financing

Build a financial model that proves debt service coverage and cash payback to win non-dilutive capital. Stress test cash reserves to pass lender underwriting.

8 min
Practical guide

195

Fund Your Growth

Fund Your Growth

How Startups Use Section 195 and Form 6765 for Tax Savings?

Pre-revenue startups can protect cash runway using Section 195 deductions and Form 6765 credits. Learn how to deduct pre-launch costs and offset payroll taxes.

8 min
Practical guide

documents

Fund Your Growth

Fund Your Growth

NVCA Model Legal Documents Guide for Startup Founders

Use NVCA model documents to review a US venture financing with counsel: compare economic rights, governance clauses, versions and exceptions.

8 min
Practical guide

compensation

Fund Your Growth

Fund Your Growth

Structuring Early Startup Equity and Cash Compensation

Balance early employee equity and cash pay to attract top talent without prematurely diluting your cap table. Explore benchmarks and French BSPCE rules.

8 min
Practical guide

operational

Fund Your Growth

Fund Your Growth

Seed Voting Agreements: Preserving Founder Operational Control

Protect execution autonomy in a US seed round: board seats, investor vetoes and drag-along terms, to be validated with a lawyer.

8 min
Practical guide

negotiating

Fund Your Growth

Fund Your Growth

Negotiating Tranched Financing Milestones Without Stalling Runway

How to negotiate tranched financing milestones without starving your runway: verifiable criteria, cash buffers and alternative performance paths.

8 min
Practical guide

5

Fund Your Growth

Fund Your Growth

How to Close the Books in 5 Days Without Hiring a Controller

Cut your month-end close from 15 to 5 days without a controller: a five-day sequence, hard cutoffs and lean internal controls.

8 min
Practical guide

governance

Fund Your Growth

Fund Your Growth

Cap Table Governance: Balancing Equity Control and Exit Liquidity

Learn how to structure preemption, approval, tag-along, and drag-along provisions to protect cap table control without blocking liquidity for investors.

8 min

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