Guides
Practical guides for funding, presenting and growing your business.
453 publications
No Marketing Ops: Build a Four-State B2B Lead Queue
Replace numerical lead scoring with a four-state queue. Move records only when dated evidence resolves the next unknown and supports the following sales action.
Inbound or Outbound: Choose With a 30-Day Test for B2B
Analyse this B2B problem without confusing signal and cause. Preserve facts, sources, limits and next actions in one reviewable decision record for the team.
B2B Lead Vendor Shortlist With Seven Evidence Checks
Apply a practical, evidence-based method to make this B2B decision. Keep sources, owners, limits and next actions visible before acting and reviewing results.
Solo Outbound: Build a Week You Can Sustain for B2B
Diagnose this B2B signal with reviewable facts. Separate causes, assumptions, limits and the next action before changing your operating process as a team.
Audit the Evidence Behind Every B2B Lead Score Weight
Audit a B2B lead score without an analyst. Tie each weight to observable evidence, separate fit from engagement, expose unknowns, and set review rules.
Managerless Outbound Review: Keep a Decision Ledger
Make this B2B decision with a practical method grounded in evidence. Keep sources, owners, limits and next actions visible before acting and reviewing results.
How to Structure a 2026 Pitch Deck for Skeptical Investors?
Structure a 2026 pitch deck that cuts through AI sameness. Use this guide to build trust with skeptical investors and win funding. 156 chars total here.
Build a B2B ICP From Real Deals, Losses and Evidence
Build a B2B ICP from won, lost, and disqualified deals. Separate evidence from assumptions, correct survivor bias, and plan the next market test right now.
Silicon Valley or Another Hub? A Founder Decision Guide
Compare Silicon Valley with other startup hubs on investor fit, customer access, talent, immigration and runway. Run one bounded test before relocating.
Before You Pay: The Minimum B2B Lead Evidence Pack
Audit a B2B lead batch before payment with traceable provenance, rights, corrections and transfer tests. Sign one clear acceptance or rejection record.
Proof Asset B2B Founders Need Before First Sales Meeting
What proof asset does a B2B founder need before a first sales meeting when the deck alone is not enough? A diagnostic and method to choose.
Minimum Outbound Routine: Respond, Advance, Open for B2B
A minimal weekly outbound routine for a solo B2B founder: respond to buyers, advance open conversations, then open a few new accounts.
A Defensible Investor Target List for a B2B Founder in 2026
A practical guide to building a defensible investor target list when raising in 2026: qualification criteria, limits and next steps.
First B2B Cold Email: The Pre-Send Control in practice
A pre-send checklist for a first B2B cold email: applicable rule, professional relevance, honest sender identity, domain authentication and opt-out.
The signature file: due diligence for a B2B lead supplier
Apply a practical, evidence-based method to make this B2B decision. Keep sources, owners, limits and next actions visible before acting and reviewing results.
One market, one channel: a small-team B2B lead strategy
Turn this B2B decision into a reviewable method grounded in evidence. Keep sources, owners, limits and next actions visible before acting and learning.
A Decision Method for B2B Founders in 2026 Growth Tactics
B2B founders overwhelmed by growth tactics can use this diagnostic from Lead Intelligence. It turns conflicting advice into a clear, measurable next step.
How Can B2B Sales Teams Build a Narrative That Earns Attention?
Sales teams can build a narrative that earns attention in 2026 by structuring decisions, not adding generic tips. Use Lead Intelligence to diagnose and act.
Which B2B Lead Channel Works? Test the Real Mechanism
Turn this B2B signal into a reviewable diagnosis. Keep facts, sources, assumptions, limits and correction conditions visible before taking action as a team.
Minimum Viable Proof Asset Before a Warm Pitch Deck
Build a one-page proof asset before sending a warm pitch deck. Connect recipient context, one bounded claim, inspectable evidence and the next decision clearly.