Guides
Practical guides for funding, presenting and growing your business.
220 guides
intelligence
Lead Intelligence
Lead Intelligence
Lead Intelligence: Who to Contact, Why Now, and With What Message
How Lead Intelligence helps a B2B founder in founder-led sales know who to contact, why now, and with what message.
prioritising
Lead Intelligence
Lead Intelligence
Useful data for prioritising prospects in founder-led sales
The need should guide the choice. This guide frames B2B prospecting with verifiable facts, clear limits and a concrete next step for your team.
2
Lead Intelligence
Lead Intelligence
How to Qualify a B2B Lead in 2026 Without a Marketing Team or CRM
A deep, practical guide to How do you qualify a B2B lead in 2026 without a marketing team or CRM? for sales teams.
2
Lead Intelligence
Lead Intelligence
Build a B2B Prospect List From Scratch With No Customers or Brand
A practical guide to building a B2B prospect list from scratch when you have zero customers and no brand recognition.
30
Lead Intelligence
Lead Intelligence
A 30-Day B2B Outbound Pipeline for a Small Team With No List
Plan a 30-day B2B outreach test from a standing start: research buyers, verify contact rights, start conversations and review evidence each week.
practical
Lead Intelligence
Lead Intelligence
Average startup salary: a practical guide
A deep, practical guide to average startup salaries for early-stage founders.
practical
Lead Intelligence
Lead Intelligence
Who funds startups? A practical guide
A deep, practical guide to who funds startups, for early-stage founders.
4
Lead Intelligence
Lead Intelligence
The 4 Pillars of an Effective Business Strategy: A Practical Guide
A deep, practical guide to the 4 pillars of an effective business strategy for sales teams.
profitability
Lead Intelligence
Lead Intelligence
What is the profitability of investing in a startup? A practical guide
What investors expect when judging a startup's profitability, and how to build a file backed by evidence.
2
Lead Intelligence
Lead Intelligence
What Are Lead Intelligence Use Cases for Founder-Led B2B Sales?
A deep, practical guide to the use cases of Lead Intelligence for a B2B Founder in the founder-led sales phase for sales teams.
resources
Lead Intelligence
Lead Intelligence
Why do startups fail? Check demand and resources before scaling
Startups do not all fail for the same reason: demand, offer, funding or team. How to check the most fragile assumption in your project.
endurance
Lead Intelligence
Lead Intelligence
Lasting as a Founder: Age, Endurance and the Tools That Help
What the average age of successful founders says about lasting as an entrepreneur, and how to protect your energy in the early stages.
practical
Lead Intelligence
Lead Intelligence
How to know if a startup is failing: a practical guide
A practical guide to knowing whether a startup is failing, for early-stage founders.
100
Lead Intelligence
Lead Intelligence
How to get your first 100 customers?
A practical guide to getting your first 100 customers, written for early-stage founders.
attracting
Lead Intelligence
Lead Intelligence
Why am I not attracting clients? A practical guide
A deep, practical guide to Why am I not attracting clients? for early-stage founders.
businesses
Lead Intelligence
Lead Intelligence
Why Small Businesses Fail: A Practical Guide for Founders
Examine cash flow, demand and prospecting signals before changing your startup strategy. A practical diagnosis for early-stage founders.
practical
Lead Intelligence
Lead Intelligence
Which country has the most start-ups? A practical guide
A deep, practical guide to which country has the most start-ups for early-stage founders.
practical
Lead Intelligence
Lead Intelligence
What is the startup success rate? A practical decision guide
About 90% of startups fail according to a Founders Forum Group guide: how to read that figure and focus your limited commercial energy.
country
Lead Intelligence
Lead Intelligence
Which Country Should a French Startup Target?
No official ranking of countries by number of startups exists. What Eurostat and the Banque de France measure, and how to choose a first country.