Guides
Practical guides for funding, presenting and growing your business.
165 publications
Capital-Efficient Seed Round: How Small Can It Be?
A practical guide to sizing a capital-efficient seed round: how small the round can credibly be, what it signals to investors, and how to structure it.
B2B Pitch Deck: Get an Investor to Decide in the Room, Not After
How to structure a B2B pitch deck for an investor: write the story first, keep five to seven ideas, open with three slides and end on an explicit ask.
Does Real-Time Lead Qualification Replace BANT for Small Teams?
Real-time lead qualification helps small teams prioritise conversations without rigid BANT rules. When to use it, how to set it up, and when BANT still works.
Startup success rates and the next B2B sales decision
A startup success rate depends on the cohort and milestone. Use customer fit, current signals and your own results to choose the next sales conversation.
How to Prioritise B2B Leads Without Drowning in Volume
Stop chasing volume. A three-phase method to decide who to contact, why now and with which message, and when a generic tool is enough.