Guides
Practical guides for funding, presenting and growing your business.
193 guides
intelligence
Lead Intelligence
Lead Intelligence
Lead Intelligence for bootstrapped founders: who and why now
A deep, practical guide to lead intelligence for bootstrapped founders who need to decide who to contact, why now, and with what message.
prospect
Lead Intelligence
Lead Intelligence
Signals that reveal which prospect deserves contact next
The need should guide the choice. This guide frames B2B prospecting with verifiable facts, clear limits and a concrete next step for your team. Decide today.
2
Lead Intelligence
Lead Intelligence
Why B2B founders keep prioritising the wrong prospects
The need should guide the choice. This guide frames B2B prospecting with verifiable facts, clear limits and a concrete next step for your team. Decide today.
founder
Lead Intelligence
Lead Intelligence
Founder-Led Sales: Who to Contact, Why Now, and With What Message?
A deep, practical guide to how a B2B founder in the founder-led sales phase can decide who to contact, why now, and with what message for sales teams.
intelligence
Lead Intelligence
Lead Intelligence
Lead Intelligence: Who to Contact, Why Now, and With What Message
How Lead Intelligence helps a B2B founder in founder-led sales know who to contact, why now, and with what message.
prioritising
Lead Intelligence
Lead Intelligence
Useful data for prioritising prospects in founder-led sales
The need should guide the choice. This guide frames B2B prospecting with verifiable facts, clear limits and a concrete next step for your team.
practical
Lead Intelligence
Lead Intelligence
Average startup salary: a practical guide
A deep, practical guide to average startup salaries for early-stage founders.
practical
Lead Intelligence
Lead Intelligence
Who funds startups? A practical guide
A deep, practical guide to who funds startups, for early-stage founders.
4
Lead Intelligence
Lead Intelligence
The 4 Pillars of an Effective Business Strategy: A Practical Guide
A deep, practical guide to the 4 pillars of an effective business strategy for sales teams.
profitability
Lead Intelligence
Lead Intelligence
What is the profitability of investing in a startup? A practical guide
What investors expect when judging a startup's profitability, and how to build a file backed by evidence.
resources
Lead Intelligence
Lead Intelligence
Why do startups fail? Check demand and resources before scaling
Startups do not all fail for the same reason: demand, offer, funding or team. How to check the most fragile assumption in your project.
endurance
Lead Intelligence
Lead Intelligence
Lasting as a Founder: Age, Endurance and the Tools That Help
What the average age of successful founders says about lasting as an entrepreneur, and how to protect your energy in the early stages.
attracting
Lead Intelligence
Lead Intelligence
Why am I not attracting clients? A practical guide
A deep, practical guide to Why am I not attracting clients? for early-stage founders.
businesses
Lead Intelligence
Lead Intelligence
Why Small Businesses Fail: A Practical Guide for Founders
Examine cash flow, demand and prospecting signals before changing your startup strategy. A practical diagnosis for early-stage founders.
practical
Lead Intelligence
Lead Intelligence
Which country has the most start-ups? A practical guide
A deep, practical guide to which country has the most start-ups for early-stage founders.
practical
Lead Intelligence
Lead Intelligence
What is the startup success rate? A practical decision guide
About 90% of startups fail according to a Founders Forum Group guide: how to read that figure and focus your limited commercial energy.
country
Lead Intelligence
Lead Intelligence
Which Country Should a French Startup Target?
No official ranking of countries by number of startups exists. What Eurostat and the Banque de France measure, and how to choose a first country.
prospecting
Lead Intelligence
Lead Intelligence
Average Startup Revenue: Pick a Comparable Baseline Before Prospecting
A headline startup revenue average cannot set your first-year target. Compare your own signed sales and test a small, sourced B2B prospect list.
80
Lead Intelligence
Lead Intelligence
What Is the 80/20 Rule for Startups?
Learn how early-stage founders can apply the 80/20 rule to B2B sales. Stop chasing raw volume and start prioritizing the high-value conversations that matter.