Guides
Practical guides for funding, presenting and growing your business.
165 publications
Who funds startups? A practical guide
A deep, practical guide to who funds startups, for early-stage founders.
The 4 Pillars of an Effective Business Strategy: A Practical Guide
A deep, practical guide to the 4 pillars of an effective business strategy for sales teams.
What is the profitability of investing in a startup? A practical guide
What investors expect when judging a startup's profitability, and how to build a file backed by evidence.
Why do startups fail? Check demand and resources before scaling
Startups do not all fail for the same reason: demand, offer, funding or team. How to check the most fragile assumption in your project.
Lasting as a Founder: Age, Endurance and the Tools That Help
What the average age of successful founders says about lasting as an entrepreneur, and how to protect your energy in the early stages.
Why am I not attracting clients? A practical guide
A deep, practical guide to Why am I not attracting clients? for early-stage founders.
Why Small Businesses Fail: A Practical Guide for Founders
Examine cash flow, demand and prospecting signals before changing your startup strategy. A practical diagnosis for early-stage founders.
Which country has the most start-ups? A practical guide
A deep, practical guide to which country has the most start-ups for early-stage founders.
What is the startup success rate? A practical decision guide
About 90% of startups fail according to a Founders Forum Group guide: how to read that figure and focus your limited commercial energy.
Which Country Should a French Startup Target?
No official ranking of countries by number of startups exists. What Eurostat and the Banque de France measure, and how to choose a first country.
Average Startup Revenue: Pick a Comparable Baseline Before Prospecting
A headline startup revenue average cannot set your first-year target. Compare your own signed sales and test a small, sourced B2B prospect list.
What Is the 80/20 Rule for Startups?
Learn how early-stage founders can apply the 80/20 rule to B2B sales. Stop chasing raw volume and start prioritizing the high-value conversations that matter.
Funding does not guarantee startup survival: review sales traction
Funding buys time, not a guaranteed outcome. Examine signed sales, targeting and cash use before scaling B2B prospecting.
Startup survival data and a better next sales decision
Startup survival figures depend on cohort and definition. Learn what they can and cannot tell you, then test a focused B2B sales decision.
First Freelance Clients: Network Before Volume
93% of European freelancers were employees first: your first network already exists. How to find first clients without mass outreach.
What to Look For When Hiring a B2B Lead Generation Agency in 2026?
A practical guide for B2B sales teams choosing a lead generation agency or service in 2026. Learn how to look past volume and focus on priority.
How to Qualify B2B Leads Without BANT or MEDDICC?
Discover how modern B2B sales teams qualify leads without rigid frameworks like BANT or MEDDICC by shifting to real-time, signal-based prioritization.
Which B2B Business Models Are Fundable in 2026, and Which to Skip?
Learn which B2B business models attract funding in 2026 and which to avoid. Get a practical framework to align your project with a fundable strategy.
How Many Cold Emails Per Day Produce Meetings in 2026?
Compare 2026 cold email reply benchmarks and test a sustainable daily volume. Track both replies and booked meetings in your own B2B campaign.
Leaders vs. Managers: The Difference for Founder-Led Teams
How a founder-led team can tell leading from managing, with one simple change to your meetings that you can try this week.