Guides
Practical guides for funding, presenting and growing your business.
191 guides
2
Fund Your Growth
Fund Your Growth
Building a Fundable B2B Fintech Pitch Deck in a Crowded AI Market
Build a fundable B2B fintech pitch deck in a crowded AI market. Define investor outcomes, verify evidence and plan the next step.
2
Fund Your Growth
Fund Your Growth
What Metrics Do Seed Investors Want to See from B2B SaaS?
Discover the key metrics seed investors want to see from your B2B SaaS startup. Use this guide to align your data with their expectations and secure funding.
50
Lead Intelligence
Lead Intelligence
How to Pick a Lead Scoring Model for Deals Under $50k ACV?
Choose the best lead scoring model for B2B sales teams selling under $50k ACV. This guide turns decision into action with Lead Intelligence insights for 2026.
intelligence
Lead Intelligence
Lead Intelligence
How Lead Intelligence Helps Account Executives Prioritize?
Lead Intelligence answers who to contact, why now, and what message to use. Turn sales noise into clear, measurable actions that drive results. Start here.
financial
Fund Your Growth
Fund Your Growth
How should sales-led founders build financial models?
Learn how sales-led founders can build robust financial models that survive investor scrutiny. Discover strategies to align your sales pipeline and forecasts.
2026
Fund Your Growth
Fund Your Growth
Build a Target Investor List in 2026 Without a Warm Intro
Discover how B2B founders build a target investor list in 2026 without a warm intro. Use Ember's Lead Intelligence for precise investor matching and action.
2026
Fund Your Growth
Fund Your Growth
How to Build an Investor Target List for a 2026 Raise?
How to build an investor target list for a 2026 raise: who to contact, why now and what to say, with Lead Intelligence.
2
Fund Your Growth
Fund Your Growth
How do B2B founders build a winning fundraising data room?
Learn how B2B founders build a fundraising data room investors actually open. A structured guide that turns preparation into action for early-stage teams.
2
Fund Your Growth
Fund Your Growth
How B2B Founders Build a Credible Investor Target List?
How B2B founders build a credible investor target list before a round. A structured guide that verifies fit and avoids wasted pitches.
founders
Fund Your Growth
Fund Your Growth
What Founders Should Expect from Pitch Contests Next Year
Prepare for 2026 investor pitch competitions with our practical guide on what to expect and how to win funding. Learn how to stand out and secure capital.
investor
Fund Your Growth
Fund Your Growth
How to Prepare for Your First Investor Meeting
First investor meeting: the questions your deck does not answer, the evidence to gather and a consistent file you can open during the conversation.
2
Fund Your Growth
Fund Your Growth
What the OECD Says About SME Finance Gaps for Your B2B Pitch
An analysis published by the OECD relays the $5.7 trillion SME financing gap measured by the IFC. How a B2B founder uses that diagnosis to anchor a pitch.
2
Lead Intelligence
Lead Intelligence
When solution selling is not enough in B2B
Presenting a solution too early can hide the buyer’s actual problem.
2
Lead Intelligence
Lead Intelligence
How to qualify B2B leads without a marketing department?
Qualify your B2B leads effectively without a marketing department. Discover our practical guide designed for sales teams with fewer than 5 representatives.
2
Fund Your Growth
Fund Your Growth
What should a B2B pre-seed deck show an angel investor?
A pre-seed deck should make the customer problem, solution, team, existing evidence and intended use of funds clear.
2
Fund Your Growth
Fund Your Growth
What does a VC partner look for in a pre-seed B2B deck?
Discover what VC partners actually look for in a pre-seed B2B pitch deck. Learn how to structure your slides and tell a great story to secure your funding.
qualify
Lead Intelligence
Lead Intelligence
How Small Sales Teams Qualify Inbound Leads Without a CRM?
Discover a manual method to qualify inbound leads without a CRM or scoring tool. Focus on outcomes, evidence, and a measurable next step for your small sales.
outsource
Lead Intelligence
Lead Intelligence
Hire an SDR or outsource lead research?
The choice depends on the work required and your ability to check its quality.
2
Lead Intelligence
Lead Intelligence
Qualify B2B prospects without a CRM
Without a CRM, a founder can qualify a prospect by recording the stated problem, the relevant person, timing and next step.