Guides
Practical guides for funding, presenting and growing your business.
165 publications
How do B2B founders build a winning fundraising data room?
Learn how B2B founders build a fundraising data room investors actually open. A structured guide that turns preparation into action for early-stage teams.
How B2B Founders Build a Credible Investor Target List?
How B2B founders build a credible investor target list before a round. A structured guide that verifies fit and avoids wasted pitches.
What Founders Should Expect from Pitch Contests Next Year
Prepare for 2026 investor pitch competitions with our practical guide on what to expect and how to win funding. Learn how to stand out and secure capital.
How to Prepare for Your First Investor Meeting
First investor meeting: the questions your deck does not answer, the evidence to gather and a consistent file you can open during the conversation.
What the OECD Says About SME Finance Gaps for Your B2B Pitch
An analysis published by the OECD relays the $5.7 trillion SME financing gap measured by the IFC. How a B2B founder uses that diagnosis to anchor a pitch.
When solution selling is not enough in B2B
Presenting a solution too early can hide the buyer’s actual problem.
How to qualify B2B leads without a marketing department?
Qualify your B2B leads effectively without a marketing department. Discover our practical guide designed for sales teams with fewer than 5 representatives.
What should a B2B pre-seed deck show an angel investor?
A pre-seed deck should make the customer problem, solution, team, existing evidence and intended use of funds clear.
What does a VC partner look for in a pre-seed B2B deck?
Discover what VC partners actually look for in a pre-seed B2B pitch deck. Learn how to structure your slides and tell a great story to secure your funding.
How Small Sales Teams Qualify Inbound Leads Without a CRM?
Discover a manual method to qualify inbound leads without a CRM or scoring tool. Focus on outcomes, evidence, and a measurable next step for your small sales.
Hire an SDR or outsource lead research?
The choice depends on the work required and your ability to check its quality.
Qualify B2B prospects without a CRM
Without a CRM, a founder can qualify a prospect by recording the stated problem, the relevant person, timing and next step.
What a Realistic 2026 VC Pitch Deck Looks Like Outside AI Mega-Rounds
How to build a 2026 VC pitch deck when your round is not an AI mega-round: the five questions investors ask, 10 to 14 slides, and a plan behind the numbers.
What Pre-Seed Investors Screen in 10 Minutes of Your Deck?
Learn what pre-seed investors actually look for in the first 10 minutes of reading your pitch deck. This guide helps early-stage founders structure their deck.
What a Credible B2B Pitch Deck Looks Like for a 2026 Seed?
Build a credible B2B pitch deck for your sub-$2M seed by focusing on substance over design. This guide uses a diagnostic method to structure your narrative.
Reframe Post-COVID B2B Sales for Late-Stage Investors
Founders must reframe B2B sales to show capital efficiency and high-intent engagement for late-stage investors. Use Lead Intelligence to structure your pitch.
How to Read Euro-Area Financial Data Before Pitching Investors
How a B2B founder can read Euro-area financial integration data before pitching a cross-border investor. A guide that turns data into a measurable action.
Research and Shortlist Investors Before Sending Your Pitch
Learn to shortlist investors effectively before pitching. Ember Lead Intelligence gives early founders a structured method to target the right venture partners.
What do pre-seed B2B investors want in a 2026 deck?
Discover what pre-seed B2B investors actually look for today. This practical guide helps early-stage founders build a truly winning pitch deck presentation.
Qualify a B2B prospect without a score
Ask about the problem, its importance, who decides and timing.