Guides
Practical guides for funding, presenting and growing your business.
121 guides
series
Fund Your Growth
Fund Your Growth
Post-money SAFE: how much stays fixed until the Series A?
A post-money SAFE sells a known share at signing, yet the Series A still dilutes it: new money, option pool, pro rata. Worked example from the YC guide.
contracts
Lead Intelligence
Lead Intelligence
LinkedIn Scraping: What LinkedIn's Own Contracts Say
User Agreement, API terms and community policies: what LinkedIn prohibits when it comes to scraping, and the questions to ask any prospecting tool.
superhuman
Second Brain
Second Brain
After the Superhuman Survey: How Should You Split Your Roadmap?
You have isolated your most demanding users. Here is how Superhuman split its roadmap between strengths and blockers, and how to rank projects afterwards.
deliver
Creation
Creation
How to Deliver a Winning Two-Minute Demo Day Pitch?
Master the two-minute Demo Day pitch to intrigue investors and earn essential follow-up meetings. Use proven narrative pillars and strict timing rules.
committees
Creation
Creation
How to Build a Modular Pitch Deck for Buying Committees?
Give an enterprise buying committee a short core pitch and separate financial, technical and user appendices, opened when each buyer asks for detail.
2
Second Brain
Second Brain
How to Validate B2B Customer Demand Before Writing Code?
Validate customer demand before writing code to avoid building software nobody wants. Extract pilot LOIs and paid commitments to verify willingness to pay.
effective
Second Brain
Second Brain
How to Run Effective Pre-Product Customer Discovery?
Validate customer demand before writing code. Combine Steve Blank’s hypotheses with Y Combinator’s interview advice to test real needs.
Lead Intelligence
Lead Intelligence
LinkedIn Outreach Limits and Safe Quotas for Sales Reps
Protect your sales accounts by pacing LinkedIn outreach within safe limits. Discover weekly invitation thresholds and warm-up rules to avoid restrictions.
effective
Second Brain
Second Brain
Guide to Running Effective Early Stage Board Meetings
Run early stage board meetings focused on strategy instead of routine updates. Learn how to structure agendas, distribute pre read decks, and guide decisions.
convincing
Creation
Creation
How to Build a Convincing Why Now Slide for Pitch Decks?
Build a compelling Why Now slide by using external catalysts instead of market hype. Structure clear operational shifts that convince analytical investors.
2
Lead Intelligence
Lead Intelligence
How Buyer Critical Events Fix Stalled B2B Sales Cycles?
Uncover genuine buyer deadlines to stop stalled outbound deals and shorten enterprise sales cycles. Learn how to qualify authentic urgency across departments.
2
Creation
Creation
How to Build an Onboarding Slide That Closes B2B Deals?
De-risk B2B software adoption with a concrete migration slide. Outline vendor duties, resource limits, and early milestones to overcome buyer hesitation.
prospecting
Lead Intelligence
Lead Intelligence
Outbound Prospecting for Non-Desk Operational Leaders
Reach operational decision-makers with direct phone outreach and field presence instead of automated emails. Learn to recognize buying signals on the ground.
2
Creation
Creation
How to Build a B2B Narrative That Survives Procurement?
Equip your B2B champion with audit-ready collateral that wins procurement approval. Learn how to turn emotional buy-in into a resilient operational case.
presentations
Creation
Creation
How to Build Constructive Tension in Enterprise Sales Presentations
Break through polite executive stalling by making inaction riskier than change. Learn the narrative structure that turns boardroom interest into decisions.
2
Creation
Creation
How to Build a B2B Pitch Deck Around Cost of Inaction?
Win more B2B deals by framing your pitch deck around the cost of inaction instead of feature lists. Learn the five narrative steps to overcome buyer inertia.
2
Lead Intelligence
Lead Intelligence
Find B2B Buying Signals in Prospect Public Footprints
Detect active buying demand in public footprints to time outbound outreach. See how hiring posts, leadership changes, and release notes reveal urgency.
2
Creation
Creation
Structure a B2B Sales Deck Around the Cost of Inaction
Your real competitor is the status quo. Structure a ten-slide B2B deck that quantifies what inaction already costs your buyer every month.
10
Creation
Creation
Build a 10-Slide Sales Deck That Drives Buyer Decisions
Structure a B2B sales deck around the buyer’s problem, evidence and next decision. Verify claims before asking for an executive commitment.