Guides
Practical guides for funding, presenting and growing your business.
453 guides
2
Lead Intelligence
Lead Intelligence
Real or vanity? A four-question test for B2B buying signals
How to tell a real B2B buying signal from a vanity signal with four questions: fit, specificity, recency and corroboration.
actually
Creation
Creation
Seed pitch: the slide a VC partner actually examines
At seed stage, the partner championing your deal defends it to their committee. Here is the slide to polish and how to test it with outside readers.
2
Lead Intelligence
Lead Intelligence
Defensible B2B Lead Qualification for Small Sales Teams
Build a defensible B2B lead qualification framework for your small sales team without a marketing function. Use Ember Lead Intelligence to structure decisions.
intelligence
Lead Intelligence
Lead Intelligence
Lead Intelligence: Evidence to Check Before You Buy
Before choosing Lead Intelligence, check where priorities come from and the cost of rework. Measure what the Ember evidence actually shows for a first product.
customers
Lead Intelligence
Lead Intelligence
First customers: deciding who to contact first
Decide who to contact first for your first customers: criteria, a ten-contact test with a dated reason and limits, with no promise of results.
introductions
Lead Intelligence
Lead Intelligence
Signals That Alert Founders Seeking Qualified Introductions
Discover which signals alert early-stage founders seeking qualified introductions. Turn noise into a structured decision with Ember Lead Intelligence.
introductions
Lead Intelligence
Lead Intelligence
How Early-Stage Founders Can Get Qualified Introductions
Stop guessing who to contact and why now with a structured approach that turns introductions into measurable outcomes. Use Lead Intelligence to verify signals.
introductions
Lead Intelligence
Lead Intelligence
How to Find Qualified Introductions as a Founder Today?
Find qualified introductions by choosing the right contacts, timing and message. A practical guide for early-stage founders.
introductions
Lead Intelligence
Lead Intelligence
How Lead Intelligence Works for Founder Introductions?
Stop guessing who to contact. Lead Intelligence helps founders find qualified introductions with clear evidence. Use this guide to structure your outreach and
2
Lead Intelligence
Lead Intelligence
Structure a Weekly Outbound Review for Small B2B Sales Teams
Learn how a small B2B sales team can run a peer-led weekly outbound review without a manager. Focus on diagnostics, scripts, and measurable next actions.
2
Lead Intelligence
Lead Intelligence
B2B Sales Team Guide to Lead Generation Contracts 2026
Compare B2B lead generation providers before signing: check customer fit, data sources, lead quality, total cost and contract exit terms.
2
Lead Intelligence
Lead Intelligence
Build a B2B Lead Scoring Model in 2026 Without an Analyst
Small B2B teams can build a lead scoring model in 2026 without an analyst by focusing on proven conversion signals. This guide helps sales teams prioritize high-probability leads.
bootstrapped
Creation
Creation
Creation Use Cases for Bootstrapped Founders
Creation use cases for a bootstrapped founder: proposals, one-pagers, canvases and audience content, with what the tool does and does not do.
2
Lead Intelligence
Lead Intelligence
How to Generate Qualified B2B Leads in 2026 for Sales Teams?
How to generate qualified B2B leads in 2026 when buying groups are larger. A structured decision framework for sales teams.
2
Lead Intelligence
Lead Intelligence
Using AI for B2B Lead Generation Without Losing Quality
Small B2B teams can use AI for lead generation without losing message quality or pipeline control. This guide gives a method to structure decisions in 2026.
2
Lead Intelligence
Lead Intelligence
How a small B2B team tests outbound, inbound and partnerships
Build a B2B lead pipeline across outbound, inbound and partners. Compare account fit, useful conversations and effort before expanding a channel.
2
Lead Intelligence
Lead Intelligence
How to Qualify B2B Leads in 2026 for Larger Buying Teams?
How to qualify B2B leads in 2026 when buying committees are larger and buyers research alone before the first call: a practical guide.
2
Lead Intelligence
Lead Intelligence
How to Generate B2B Leads Without Marketing or SDRs?
Discover a structured method for B2B lead generation with no marketing function or dedicated SDR. Use Lead Intelligence to qualify and prioritize leads.
2
Lead Intelligence
Lead Intelligence
A Defensible B2B Lead Generation Process Without a Single Channel
A practical guide linked to Ember's current Lead Intelligence capability.