Product
Product-Market Fit: Real Pull or Artificial Push?
Marc Andreessen, Paul Graham and Y Combinator: how to tell demand the market creates from demand you build by hand, with one simple test.
After the Superhuman Survey: How Should You Split Your Roadmap?
You have isolated your most demanding users. Here is how Superhuman split its roadmap between strengths and blockers, and how to rank projects afterwards.
How to Run Effective Pre-Product Customer Discovery?
Validate customer demand before writing code. Combine Steve Blank’s hypotheses with Y Combinator’s interview advice to test real needs.
Making B2B Outbound Sales Profitable Below $10k ACV
Make B2B outbound profitable on small contracts: fully loaded acquisition cost, short cycles and buying signals rather than contact volume.
How to Build a B2B Pitch Deck Around Cost of Inaction?
Win more B2B deals by framing your pitch deck around the cost of inaction instead of feature lists. Learn the five narrative steps to overcome buyer inertia.
How Founders Filter Feedback to Validate Product-Market Fit?
Filter customer feedback to isolate core advocates and prove product-market fit. Discard lukewarm noise and align your roadmap with verified user demand.