Prospecting
Prospecting: resources for founders and sales teams: targeting, account prioritisation and conversion, with Ember guides and comparisons.
Guides
Useful data for prioritising prospects in founder-led sales
The need should guide the choice. This guide frames B2B prospecting with verifiable facts, clear limits and a concrete next step for your team.
How to Qualify a B2B Lead in 2026 Without a Marketing Team or CRM
A deep, practical guide to How do you qualify a B2B lead in 2026 without a marketing team or CRM? for sales teams.
Build a B2B Prospect List From Scratch With No Customers or Brand
A practical guide to building a B2B prospect list from scratch when you have zero customers and no brand recognition.
A 30-Day B2B Outbound Pipeline for a Small Team With No List
Plan a 30-day B2B outreach test from a standing start: research buyers, verify contact rights, start conversations and review evidence each week.
Average startup salary: a practical guide
A deep, practical guide to average startup salaries for early-stage founders.
The 4 Pillars of an Effective Business Strategy: A Practical Guide
A deep, practical guide to the 4 pillars of an effective business strategy for sales teams.
What is the profitability of investing in a startup? A practical guide
What investors expect when judging a startup's profitability, and how to build a file backed by evidence.
What Are Lead Intelligence Use Cases for Founder-Led B2B Sales?
A deep, practical guide to the use cases of Lead Intelligence for a B2B Founder in the founder-led sales phase for sales teams.
Why do startups fail? Check demand and resources before scaling
Startups do not all fail for the same reason: demand, offer, funding or team. How to check the most fragile assumption in your project.
How to get your first 100 customers?
A practical guide to getting your first 100 customers, written for early-stage founders.
Why am I not attracting clients? A practical guide
A deep, practical guide to Why am I not attracting clients? for early-stage founders.
The Ember Brief #14: how to get your first 100 customers
How a founder wins their first 100 customers: targeted conversations, intent signals and prioritization with Lead Intelligence.
Why Small Businesses Fail: A Practical Guide for Founders
Examine cash flow, demand and prospecting signals before changing your startup strategy. A practical diagnosis for early-stage founders.
Which country has the most start-ups? A practical guide
A deep, practical guide to which country has the most start-ups for early-stage founders.
What is the startup success rate? A practical decision guide
About 90% of startups fail according to a Founders Forum Group guide: how to read that figure and focus your limited commercial energy.
Which Country Should a French Startup Target?
No official ranking of countries by number of startups exists. What Eurostat and the Banque de France measure, and how to choose a first country.
Average Startup Revenue: Pick a Comparable Baseline Before Prospecting
A headline startup revenue average cannot set your first-year target. Compare your own signed sales and test a small, sourced B2B prospect list.
What Is the 80/20 Rule for Startups?
Learn how early-stage founders can apply the 80/20 rule to B2B sales. Stop chasing raw volume and start prioritizing the high-value conversations that matter.
Funding does not guarantee startup survival: review sales traction
Funding buys time, not a guaranteed outcome. Examine signed sales, targeting and cash use before scaling B2B prospecting.
Startup survival data and a better next sales decision
Startup survival figures depend on cohort and definition. Learn what they can and cannot tell you, then test a focused B2B sales decision.
Prospecting Volume or Relevance in Founder-Led Sales?
Evaluate the key differences between high-volume prospecting databases and context-driven lead intelligence to optimize your founder-led sales strategy.
First Freelance Clients: Network Before Volume
93% of European freelancers were employees first: your first network already exists. How to find first clients without mass outreach.
How to Find Clients Quickly as an Early-Stage Founder?
Discover how early-stage founders can find their first clients quickly by focusing on signal-based prioritization rather than high-volume cold outreach.
How to Qualify B2B Leads Without BANT or MEDDICC?
Discover how modern B2B sales teams qualify leads without rigid frameworks like BANT or MEDDICC by shifting to real-time, signal-based prioritization.